Social media is a useful tool for B2B marketers to engage with clients, prospects, and influencers, build long-lasting relationships, boost SEO and drive quality leads into the top of the sales funnel.
Strategic social and influencers deliver web conversions and valuable third-party validation. If you’re starting from scratch, we begin by creating a social media infrastructure optimized for growth. Through compelling and highly visual organic content we facilitate steady growth and conversion on corporate and consumer social channels. We begin with social media influencers to lay a groundswell of positive online content, clicks and impactful third-party validation that can be leveraged for ongoing engagement with your brand. Finally, we employ strategic paid advertising to increase conversions and visibility with key audiences. on our blog
You wouldn’t let your office manager forget to order supplies or let your finance team balance accounts without spreadsheets, would you? You surely wouldn’t let your sanitation team skip emptying the wastebaskets or let your HR department misunderstand benefits. Most basic-level operations are expected to be optimized without oversight, so why are so many businesses making entry-level errors in Social Media 101? In order to maximize your business’ social presence and impact, check this short list of common mistakes to see if there are any you need to avoid. Doing Everything Manually If you aren’t using some kind of scheduling
Consumers follow businesses on social media because they want to see what’s trending and connect with brands to understand what they stand for.
Public relations and earned media software company Cision released its annual State of the Media Report, investigating the roles of truth and trust in the business of journalism. Access the top five eye-opening takeaways from 2019.
Access five B2B marketing strategies that we’ve helped clients implement to fill the sales funnel with more MQLs.
The Objective A leader in automated customer care solutions wanted to launch a content marketing program to increase inbound leads and enhance brand awareness in new verticals. TFG was engaged as content agency of record with the goal of accelerating sales in a new vertical – fintech. Our approach included a mix of industry networking, content marketing, social media and media relations. The Results Repositioned company with to connect with a CMO buyer showcasing how customer care is an integrated part of the new buyer journey Created more than 300 pieces of unique content (blogs, infographics, bylines, e-books and white
Here are five guidelines to keep in mind when developing an effective content strategy for your industry event.