Social media is a useful tool for B2B marketers to engage with clients, prospects, and influencers, build long-lasting relationships, boost SEO and drive quality leads into the top of the sales funnel.
Strategic social and influencers deliver web conversions and valuable third-party validation. If you’re starting from scratch, we begin by creating a social media infrastructure optimized for growth. Through compelling and highly visual organic content we facilitate steady growth and conversion on corporate and consumer social channels. We begin with social media influencers to lay a groundswell of positive online content, clicks and impactful third-party validation that can be leveraged for ongoing engagement with your brand. Finally, we employ strategic paid advertising to increase conversions and visibility with key audiences. on our blog
You wouldn’t let your office manager forget to order supplies or let your finance team balance accounts without spreadsheets, would you? You surely wouldn’t let your sanitation team skip emptying the wastebaskets or let your HR department misunderstand benefits. Most basic-level operations are expected to be optimized without oversight, so why are so many businesses making entry-level errors in Social Media 101? In order to maximize your business’ social presence and impact, check this short list of common mistakes to see if there are any you need to avoid. Doing Everything Manually If you aren’t using some kind of scheduling
Consumers follow businesses on social media because they want to see what’s trending and connect with brands to understand what they stand for.
In times of crisis, journalists’ priorities change. Five tips to rethink your message and media relations strategy if you want media to cover your news now.
It’s time to take a proactive approach accelerate your marketing plan. Use these four concepts to guide your approach.
How to Reposition to Win Right Now What do your buyers need from you most right now? Are there new prospects that can use your products or services in a different way? This is a critical time to refine your message to ensure you’re telling the most relevant story possible. Whether you need to repackage, reposition or reprioritize your marketing messages, you don’t want to miss the opportunity to solve a new or more pressing problem to maintain or grow your market share. We help brands put their best foot forward with smart positioning and engaging content. Go-to-Market Messaging and