Social media is a useful tool for B2B marketers to engage with clients, prospects, and influencers, build long-lasting relationships, boost SEO and drive quality leads into the top of the sales funnel.
Strategic social and influencers deliver web conversions and valuable third-party validation. If you’re starting from scratch, we begin by creating a social media infrastructure optimized for growth. Through compelling and highly visual organic content we facilitate steady growth and conversion on corporate and consumer social channels. We begin with social media influencers to lay a groundswell of positive online content, clicks and impactful third-party validation that can be leveraged for ongoing engagement with your brand. Finally, we employ strategic paid advertising to increase conversions and visibility with key audiences. on our blog
You wouldn’t let your office manager forget to order supplies or let your finance team balance accounts without spreadsheets, would you? You surely wouldn’t let your sanitation team skip emptying the wastebaskets or let your HR department misunderstand benefits. Most basic-level operations are expected to be optimized without oversight, so why are so many businesses making entry-level errors in Social Media 101? In order to maximize your business’ social presence and impact, check this short list of common mistakes to see if there are any you need to avoid. Doing Everything Manually If you aren’t using some kind of scheduling
Consumers follow businesses on social media because they want to see what’s trending and connect with brands to understand what they stand for.
The Objective A leader in automated customer care solutions wanted to launch a content marketing program to increase inbound leads and enhance brand awareness in new verticals. TFG was engaged as content agency of record with the goal of accelerating sales in a new vertical – fintech. Our approach included a mix of industry networking, content marketing, social media and media relations. The Results Repositioned company with to connect with a CMO buyer showcasing how customer care is an integrated part of the new buyer journey Created more than 300 pieces of unique content (blogs, infographics, bylines, e-books and white
Here are five guidelines to keep in mind when developing an effective content strategy for your industry event.
Integrated marketing strategies that drive KPIs and ROI. Many growth-stage businesses have small or non-existent marketing teams, but leveraging marketing to accelerate growth is essential. We can act as your turnkey, outsourced marketing department. We help emerging brands develop or update their message and voice, and create key foundational sales and marketing materials like websites, sales collateral, establishing a social and digital media presence and important marketing processes that amplify your sales efforts. As you grow, we grow with you and easily help you move into ongoing integrated marketing strategies that drive results. Our marketing services include: Multimedia Content Creation
Integrated marketing strategies that drive KPIs and ROI. Our integrated marketing plans keep our clients’ businesses in front of the right prospects at the right time, with strategies that retain, upsell and cross sell. The Fletcher Group’s approach gets to the heart of a target audience’s needs. From there, we set a clear, focused roadmap for achieving success and delivering recurring revenue. Our marketing services include: Multimedia Content Creation Thought Leadership Sales Enablement Inbound Marketing Paid and Sponsored Content Social Media Website Creation We are B2B marketing professionals who understand long sales cycles, complex products and lifetime customer value. To