Case Study

Happy Cards

Launching a never-before-seen payments product: the Happy Cards

In 2018, Happy Cards filled a gap in the industry by giving consumers more choice and flexibility with gift cards that combine multiple brands on one card for various “happy” occasions. During holiday 2018, Blackhawk Network introduced new lifestyle-, restaurant- and general interest-focused Happy Cards into market through various distribution partners and online. The goal for The Fletcher Group was to drive brand awareness and consumer trial of the new line of Happy Cards.

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  • Coast-to-coast coverage totaling over 3,000 news stories
  • Over 1 billion impressions
  • 40+ social media influencers
  • Partnerships with Gifting/Lifestyle Experts
  • Increases in social media followers and engagement
  • Significant sales and web traffic spikes correlating with PR efforts, including:
    • Second highest sales day of the year (behind only Cyber Monday)
    • 203.3% increase in sales from the week prior
    • Record numbers of one-day Happy Card sales
  • Won PR Daily’s PR Team of the Year Award for this launch