Specializing in tech and business brand communications, Alissa has experience leading robust national media and influencer relations programs. Her in-depth knowledge of the Canadian media landscape has resulted in top-tier earned coverage for clients in the payments, lifestyle and fintech industries.
Alissa knows that at the end of day, relationships are what matter most. From clients to media to her internal account teams, she takes a people-first approach that builds positivity and trust across the board. These strong relationships combined with a natural dedication to hard work means that she delivers great results—every time.