Case Study

Contact Solutions, a VERINT Company

A content marketing effort to drive valuation

Contact Solutions, a leader in automated customer care solutions, wanted to  launch a content marketing program to increase inbound leads and enhance brand awareness in new verticals. TFG was engaged as content agency of record with the goal of accelerating sales in a new vertical – fintech. Our approach included  a mix of industry networking, content marketing,  social media and media relations.

  • The digital marketing effort disseminated more than 300 pieces of unique content (blogs, infographics, bylines, e-books and white papers) decoding a complicated enterprise solution, leading to multiple new prospects and closed deals.
  • We launched an industry thought leadership program with stakeholder and customer roundtables, research and events. Contact Solutions was successfully acquired by Verint in 2015.