Case Study

Blackhawk Network

Created a dominant industry presence through strategic PR

Creating a dominant presence in the rewards and incentives industry through strategic PR

Blackhawk Network is known for being a pioneer in bringing together disparate payments and shopping experiences—i.e., the creation of Gift Card Malls™ in grocery stores. With the holiday shopping season being Blackhawk’s busiest time of year, the organization wanted to position itself a thought leader and valuable resource for retailers looking for insights on how to prepare for a successful holiday season amid the chaos of COVID, supply chain and delivery disruptions.

We have worked with Blackhawk since 2013, helping build and protect its B2B and consumer-facing brands. One of our specialties is working with top-tier media to provide third-party credibility, validation and product endorsement for Blackhawk’s global suite of solutions.

  • 365+ media placements in Blackhawk’s top-targeted media outlets 
  • More than 97% of the coverage we secured was in Blackhawk’s top-targeted outlets 
  • Media coverage reach: 2.7B+  
  • 97% SOV compared to top incentives and rewards industry competitors  
  • 20 national media placements 
  • Thought leadership secured for seven different Blackhawk executives 
  • 19 interviews / executive quotes published 
  • 10 quotes/interviews in national media outlets  
  • 9 quotes/interviews in targeted trade media 
  • 10 bylines published  
  • Website traffic driven by PR outperformed site averages and industry benchmarks, helping to drive leads 
  • Our bounce rate was about 33% lower than the site average 
  • People spent 57% more time on the website if they arrived there via our links 
  • Domain authority score: 86 (“Excellent” rating and the highest score possible) 
  • 1 award win, two-time award finalists