
Case Study
Blackhawk Network
Created a dominant industry presence through strategic PR
Creating a dominant presence in the rewards and incentives industry through strategic PR
Blackhawk Network is known for being a pioneer in bringing together disparate payments and shopping experiences—i.e., the creation of Gift Card Malls™ in grocery stores. With the holiday shopping season being Blackhawk’s busiest time of year, the organization wanted to position itself a thought leader and valuable resource for retailers looking for insights on how to prepare for a successful holiday season amid the chaos of COVID, supply chain and delivery disruptions.
We have worked with Blackhawk since 2013, helping build and protect its B2B and consumer-facing brands. One of our specialties is working with top-tier media to provide third-party credibility, validation and product endorsement for Blackhawk’s global suite of solutions.
The Results.
- 365+ media placements in Blackhawk’s top-targeted media outlets
- More than 97% of the coverage we secured was in Blackhawk’s top-targeted outlets
- Media coverage reach: 2.7B+
- 97% SOV compared to top incentives and rewards industry competitors
- 20 national media placements
- Thought leadership secured for seven different Blackhawk executives
- 19 interviews / executive quotes published
- 10 quotes/interviews in national media outlets
- 9 quotes/interviews in targeted trade media
- 10 bylines published
- Website traffic driven by PR outperformed site averages and industry benchmarks, helping to drive leads
- Our bounce rate was about 33% lower than the site average
- People spent 57% more time on the website if they arrived there via our links
- Domain authority score: 86 (“Excellent” rating and the highest score possible)
- 1 award win, two-time award finalists
365+
MEDIA PLACEMENTS
2.7B+
MEDIA COVERAGE REACH
97%
IN TOP-TARGETED OUTLETS
97%
SHARE OF VOICE
20
NATIONAL MEDIA PLACEMENTS
19
EXECUTIVE INTERVIEWS/QUOTES PUBLISHED
57%
MORE VISITOR TIME ON WEBSITE