Expanding brand awareness through a content marketing effort
Prepaid Technologies is one of the fastest-growing prepaid payments and rewards companies . For five years we managed a content marketing program to drive brand awareness, leads, engagement and support the entire sales cycle.
- LinkedIn: Organic growth of nearly 40%, averaging 25,000 impressions/month. Sponsored content beat industry averages for clicks and cost by more than 50%.
- Twitter: 300% increase in follower growth
- All earned media coverage became a top referral source
- Prepaid Technologies’ CMS grew as a consistent top-10 referral source for the brand, driving campaign recipients click through from social and email channels to view key content on the site.
- 275% increase in website referrals
- 175% increase in referrals from sales partners 40,000 impressions from sponsored social media
- 40,000 impressions from sponsored social media