Category: Blog
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Gen AI for Marketers: Tips for a Smart Tech Collaboration
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Gen AI for Marketers: It can be a game-changer, but only if used wisely. Read on for four tips on how marketers can leverage Gen AI effectively.
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7 Key PR Strategies for Fintech Companies in an Evolving Media Landscape
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7 PR strategies for fintech companies in the evolving media landscape.
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The Difference Between Brand Awareness, Demand Generation, and Lead Generation: Setting the Right Expectations For Each Strategy
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Awareness vs. Demand Gen vs. Lead Gen
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Financial Services and Fintech Media Training: How to Turn Your Brand’s Technical Expert into Your Best Spokesperson
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5 tips to media train technical experts.
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The Great Canadian Payments Roadshow
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What we learned at 5 Q2 conferences
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Accountability, Empathy and Fraud: Takeaways from the Loyalty Expo
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Top trends shaping loyalty in 2024
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7 Media Trends in Loyalty / Rewards You Need to Be Talking About
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Hot loyalty topics to boost your media relations
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AI Tackles Data in Retail and Banking: Insights from Google Cloud Next ’24
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Read our takeaways from Google’s AI show
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CPPO Symposium ’24 Recap: Driving Payments Innovation in Canada
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Exploring Canada’s payments innovation show
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Consumer Fintech Marketing: 4 Arguments for Industry Expertise
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A deeper knowledge for effective campaigns
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TFG at Fintech Meetup: Connecting with Friends Old and New
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Read our takeaways from Fintech Meetup 2024
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Customer Acquisition: 5 Strategies for Sales and Marketing Alignment
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5 tips to improve funnel performance.
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Gen AI Tools for Marketing and PR: A Framework for Compliant and Ethical Use
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Ethical Gen AI use for PR and marketing.
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TFG and Client Brands Make a Splash at Money20/20
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Making connections on stage and off
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2023 Women CMOs in Fintech Report
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Our 2nd annual report explores key trends impacting marketers across the sector
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The Fletcher Group Wins PR Daily’s Boutique Agency of the Year
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2023 Boutique Agency of the Year
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The Value of Trade Versus National Business Media
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Media relations strategy for B2B brands
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We’re Speaking at Money 20/20
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We will be leading a panel focusing on the unique role of women leaders in fintech
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B2B Branding: Why You Need a Brand Positioning Playbook
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Tips to develop your brand playbook
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Allow Agency Staff to Own Their Work Experience
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Perspectives from a PR Agency Veteran
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Holiday Media Coverage: Why It’s Important and How to Get It
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Six pitching tips for holiday headlines
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4 Ways PR and Marketing Helps Professional Services Stand Out
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Drive brand awareness and growth
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A Day in NYC: TFG Explores Power of Payments
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Insights from top payments brands
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What New Entrants to the Payments Market Need to Know Now
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With The ROIG Group’s Sheree Thornsberry
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3 PR Trends to Watch Now
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Key trends that are redefining public relations and marketing
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TFG’s Jennifer Tramontana Named a Top Woman in PR for 2022
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Entrepreneur Honored by PRNEWS
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TFG Wins 2022 Bronze Anvil Award
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B2B media relations campaign drove 250+ placements
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How to Plan Your Next PR and Content Research Project
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Research that fits your business and your budget.
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Creating a Future-Proof PR and Content Marketing Plan
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How to plan for growth in a time of rapid change
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How PR Drives Sales Growth
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Can PR drive sales growth and deliver ROI? And if so how do you measure it?
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Content Marketers: Being Asked to Do More with… More?
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Make the most of extra budget
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Two Top Payments and Fintech Brands Select TFG as Agency of Record
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Netspend and TreviPay Join Client Roster
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Media Focus and Formats Have Radically Shifted
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Brands, journalists connecting in new ways
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B2B Newsletter ROI: Email Marketing Strategies Worth Your Time
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How your brand can stand out in the inbox
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TFG and Blackhawk Network Recognized by PRSA
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PR campaigns garner two awards
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The Future of Fintech Events
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Veteran fintech CEOs: industry events will be tech-enabled and highly experiential
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Journalist/PR Collaboration Headlines Muck Rack’s 2022 PR Report
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PR Pros and journalists: building better bridges
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The Lines are Blurring
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When PR and marketing teams collaborate, magical things can happen:
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How to Use Market Research for Brand, Marketing and PR Strategy
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Research drives timely relevant content.
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7 Questions to Ask When Hiring a PR Firm
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What does it mean to have a strong agency partnership?
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6 Helpful Tips for Internal Communications in a Time of Change
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Consistent and clear communications are critical.
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Forbes: Five Important Emerging Trends in Retail Technology
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Forbes published insights from our founder and president, Jennifer Tramontana
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Media Relations Strategy During Times of National Crisis
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How to rethink your message and media approach
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Forbes: 5 B2B Marketing Strategies to Generate Qualified Leads
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Forbes, published insights from our founder and president, Jennifer Tramontana
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Forbes: Beating the Buzz – Building Brand Awareness that Lasts
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5 strategies for building a lasting brand.
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Forbes: 6 Helpful Tips for Running Sponsored Content Campaigns on LinkedIn
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TFG’s Jennifer Tramontana shares six tips for effective LinkedIn sponsored content in Forbes.
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12 Innovative Brands Revolutionizing Retail
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Retail brands are adopting new technologies to enhance consumer experiences
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TFG President Set to Speak at the 2019 Payments Canada Summit
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TFG’s Jennifer Tramontana to share fintech PR strategies and lead prepaid paytech discussions
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TFG to Emcee and Moderate at the 2019 CPPO Prepaid Symposium
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TFG Founder and President Jennifer Tramontana to host this year’s event
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The Evolution of the Workforce and the Family Friendly Workplace
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TFG combats industry burnout with flexible, family-friendly strategies, benefiting both employees and clients.
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Honoring IDW2019: Discussing Payments Change
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TFG President and Founder, Jennifer Tramontana joins women leaders to discuss payments change
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Forbes: TFG President Shares 5 Secrets to Cultivating a Winning Culture
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How we achieve high employee satisfaction and retention through strong company culture.
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Building a Strong Company Culture across Miles
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Embracing remote work for a more productive and engaged team
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Fletcher Group and Donor Alliance Take Home Gold Leaf Awards
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Recognized for healthcare communications, marketing and public relations
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The Top Four Takeaways from Cision’s 2018 Global State of the Media Report
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Cision released its annual report, investigating a challenging year for journalists
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Bringing Home Hardware: Fletcher Group Wins Two MarCom Awards
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In collaboration with our clients, PR and marketing assets we helped create were recently honored by the MarCom Awards
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PR Measurement: Turning Insights into Impact
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Useful insights from Agility PR’s webinar series on the importance of PR measurement
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How to Prevent a Crisis from Careening Out of Control
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Reporters are calling. What should you do?
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7 Sweeps Strategy: The Key to Capturing the Voice of the Customer
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With The ROIG Group’s Sheree Thornsberry
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Do You Need a B2B Brand?
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How a strong B2B brand can generate huge value that you can take to the bank
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10 Elements of a Strong Crisis Plan and Common Response Fails
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Being prepared is more important than ever.
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Do You Invest in B2B Brand Awareness or Lead Gen?
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Mapping out campaigns that raise awareness for your brand and generate top-of-funnel leads
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Color Trends in Web Design
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Color trends impact us all. From home decor to fashion. Brands are not immune.
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9 Marketing Strategies Fintechs Must Embrace to Stand Out
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9 marketing strategies fintechs must embrace to stand out
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