Who Wants to Be a Unicorn? Nine Marketing Strategies Fintechs Must Embrace to Stand Out

by Heidi Weinstein | Monday, Sep 18, 2017

There is no shortage of crystal ball predictions for fintech trends, but one thing is certain: The explosive growth of financial technology is disrupting long-standing financial institutions and mobile-first applications are driving fintech companies deeper into our wallets and financial lives. A completion of sources estimates fintechs to be about 20 percent of global unicorns. […]

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Five Social Media Blunders to Avoid

by Heidi Weinstein | Wednesday, Jul 19, 2017

Every business knows that social media is a must, but using it successfully can be a moving target. When done right, smart businesses can use social media to increase awareness, drive engagement, amplify thought leadership, and build trust and credibility. The Fletcher Group helps our clients determine the right cadence and content to share on […]

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The Fletcher Group, Blackhawk Network Win Best-in-Category Honor from the 2017 Pay Awards for its Consumer Marketing Campaign

by Amanda Fiech | Monday, Jun 26, 2017

The Fletcher Group is thrilled to be recognized, alongside our client Blackhawk Network, with a “Best-in-Category” honor in the ‘Best Marketing Campaign’ category by the 2017 Pay Awards. Blackhawk Network delivers one of the broadest selections of gift card options in the industry to consumers through its brands Gift Card Mall, Cardpool and GiftCards.com. To help […]

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Five takeaways about the Canadian prepaid market from the CPPO Prepaid Symposium

by Heidi Weinstein | Sunday, Jun 25, 2017

The Canadian Prepaid Providers Organization (CPPO), the leading voice of the prepaid industry in Canada, hosted a one-day symposium in May to discuss the changing nature of the Canadian prepaid market. Like much of the world, prepaid is the fastest-growing electronic payment tool in Canada. New research from Mercator Advisory Group, which was previewed at […]

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The Fletcher Group wins PRSA Gold Pick Award with client Donor Alliance

by Erin Dolin | Thursday, Jun 22, 2017

Each year, we are honored to work with our client Donor Alliance to raise awareness for organ, eye and tissue donation during April, National Donate Life Month. Last year, we worked together to execute a string of highly successful events throughout the month centered around the planting and dedication of trees across Colorado and Wyoming in memory of […]

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Fletcher Group Plays Major Role as Founder and Co-host of Inaugural CPPO Prepaid Symposium in Canada

by Heidi Weinstein | Friday, Apr 28, 2017

We sat down with our president and founder and CPPO executive director, Jennifer Tramontana, to talk about the significance of the CPPO Prepaid Symposium and the Canadian payments market.   How did you get involved in the prepaid space in Canada? I started in prepaid in the U.S. in 2005 with the Network Branded Prepaid […]

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Mastering the Art of Writing Digital Content

by Carey Madsen | Friday, Apr 21, 2017

When you create content, are you writing for your target audience, or for search engines? The answer should be both, but what if it’s neither? Having digital- and people-friendly content strategies will build your brand and ensure your marketing message is being heard. Download this eBook to learn the top reasons why people unsubscribe from […]

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Four PR and Marketing Strategies For Canadian Companies Expanding into the U.S.

by Heidi Weinstein | Wednesday, Mar 08, 2017

The U.S. market provides a myriad of opportunities for Canadian technology companies to grow and reach new customers, but its size and stature can also make it hard to navigate. In addition, 2017 may present challenges and new opportunities as we see changes in the U.S. regulatory market. Access this free webinar featuring The Fletcher […]

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Seven Factors of a Successful PR and Marketing Agency Relationship

by Jennifer Tramontana | Wednesday, Mar 08, 2017

To channel the infamous mission statement in Jerry Maguire ‘The Things We Think and Do Not Say: The Future of Our Business,’ the PR/marketing agency model could use some straight talk. It sets clients up for a constant churn of account managers and work that trends from good to ok to mediocre. I founded The […]

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3 Trends from Money20/20 That Marketers Must Address

by Jennifer Tramontana | Monday, Nov 07, 2016

The banking, payments, retail and loyalty industries have been dramatically converging over the last decade, and this year’s Money20/20 conference showcased those trends with keynote addresses from Square, PayPal, Google, Visa, Facebook and other industry leaders. Several key themes stood out for me across the dozens of topics discussed at Money20/20. Three in particular marketers […]

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Insider tips: Making a media splash at Money20/20

by Erin Dolin | Wednesday, Sep 28, 2016

Money20/20 is the world’s largest payments and financial services event. With more than 10,000 attendees, including more than 1,000 CEOs and 500 speakers, it can be rightly intimidating trying to make your company stand out to the media at the show. After attending every Money20/20 conference since its inception on behalf of many of the […]

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Payments Business Magazine: CPPO data substantiates open-loop prepaid market opportunity in Canada

by Heidi Weinstein | Thursday, Aug 04, 2016

The Fletcher Group has deep roots in the prepaid industry in both the U.S. and Canada and in 2015 helped establish and launch the Canadian Prepaid Providers Organization (CPPO). With a mission to build awareness and educate businesses and consumers about open-loop prepaid, the CPPO and Mercator Advisory Group completed the first ever open-loop prepaid […]

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Infographic: How fintech companies can stand out

by Jennifer Tramontana | Wednesday, Jul 27, 2016

Fintech is democratizing financial services and helping underserved populations. Here is how your company can stand out in a crowded market: Fintech Infographic

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Shoptalk findings from a B2B payments marketer

by Jennifer Tramontana | Thursday, May 26, 2016

I attended the much-anticipated Shoptalk conference in Las Vegas last week. Billed as the next-gen commerce event, it was a who’s who of brand-name retailers, emerging e-commerce players and a host of logistics, data analytics, back-end merchandising and customer insights folks, giving us a view into what shopping will look like in the future. As […]

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Think like a journalist

by Erin Dolin | Monday, May 16, 2016

I regularly counsel clients on media relations – how best to build relationships with media, secure valuable media coverage and make it onto reporters’ coveted lists of expert sources.  As a former journalist myself, my advice usually starts with “think like a journalist.” Reporting is a challenging gig, and it’s getting more competitive and difficult […]

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