The List: 2018-2019 Payments and Fintech Shows and Awards List

by Heidi Weinstein | Wednesday, Aug 15, 2018

It is easy to become overwhelmed by the volume of payments and fintech show and award opportunities, with new offerings regularly cropping up as the industry continues to grow. Access the 2018-2019 Payments and Fintech Shows and Awards List, and we’ll stay in touch with timely submission deadlines and tips to make your life easier throughout […]

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Video: Boardroom-worthy media reporting

by Erin Dolin | Sunday, Aug 12, 2018

Partner spotlight: Trendkite We pride ourselves on connecting our PR and marketing programs to our clients’ business goals. Media relations is no exception. Check out our chat about how to make media results impactful to the C-suite. Plus, background on the partner (Trendkite) we’re working with to achieve this.

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There’s No Place Like Home (Offices)

by Ashley Jackson | Wednesday, Jul 11, 2018

According to Gallup, nearly half of U.S. workers—43 percent—spend at least some time working remotely; at Fletcher Group, that number is 100 percent. Our team loves the flexibility, work/life balance, stress-less commutes and ability to control our working environments that home offices provide. Offering a flexible, enjoyable place to work is one of our core […]

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The Fletcher Group Adds Four Payments Industry Heavyweights to Client Roster

by Erin Dolin | Wednesday, Feb 21, 2018

We are pleased to announce that CashStar, Meta Financial Group, Netspend and Paytm Canada have named The Fletcher Group as their agency of record for 2018. The Fletcher Group is deeply entrenched in payments and fintech in the U.S. and Canada, and we have supported clients in these industries since our inception in 2005. And […]

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Need a PR or Marketing Agency? You’ll Be Better Off Picking a Lifestyle Business

by Jennifer Tramontana | Tuesday, Sep 26, 2017

If you want the best relationship with your Marketing or PR agency and the best return for your money, look for a lifestyle business. The fact is, most agencies focus on growth and self-promotion above all else. As you’re trying to grow your business, they’re using you to boost profits and build their own brands. […]

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Who Wants to Be a Unicorn? Nine Marketing Strategies Fintechs Must Embrace to Stand Out

by Heidi Weinstein | Monday, Sep 18, 2017

There is no shortage of crystal ball predictions for fintech trends, but one thing is certain: The explosive growth of financial technology is disrupting long-standing financial institutions and mobile-first applications are driving fintech companies deeper into our wallets and financial lives. A completion of sources estimates fintechs to be about 20 percent of global unicorns. […]

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Five Social Media Blunders to Avoid

by Brendan Ragan | Wednesday, Jul 19, 2017

Every business knows that social media is a must, but using it successfully can be a moving target. When done right, smart businesses can use social media to increase awareness, drive engagement, amplify thought leadership, and build trust and credibility. The Fletcher Group helps our clients determine the right cadence and content to share on […]

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The Fletcher Group, Blackhawk Network Win Best-in-Category Honor from the 2017 Pay Awards for its Consumer Marketing Campaign

by Amanda Fiech | Monday, Jun 26, 2017

The Fletcher Group is thrilled to be recognized, alongside our client Blackhawk Network, with a “Best-in-Category” honor in the ‘Best Marketing Campaign’ category by the 2017 Pay Awards. Blackhawk Network delivers one of the broadest selections of gift card options in the industry to consumers through its brands Gift Card Mall, Cardpool and To help […]

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Five takeaways about the Canadian prepaid market from the CPPO Prepaid Symposium

by Heidi Weinstein | Sunday, Jun 25, 2017

The Canadian Prepaid Providers Organization (CPPO), the leading voice of the prepaid industry in Canada, hosted a one-day symposium in May to discuss the changing nature of the Canadian prepaid market. Like much of the world, prepaid is the fastest-growing electronic payment tool in Canada. New research from Mercator Advisory Group, which was previewed at […]

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The Fletcher Group wins PRSA Gold Pick Award with client Donor Alliance

by Erin Dolin | Thursday, Jun 22, 2017

Each year, we are honored to work with our client Donor Alliance to raise awareness for organ, eye and tissue donation during April, National Donate Life Month. Last year, we worked together to execute a string of highly successful events throughout the month centered around the planting and dedication of trees across Colorado and Wyoming in memory of […]

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Fletcher Group Plays Major Role as Founder and Co-host of Inaugural CPPO Prepaid Symposium in Canada

by Heidi Weinstein | Friday, Apr 28, 2017

We sat down with our president and founder and CPPO executive director, Jennifer Tramontana, to talk about the significance of the CPPO Prepaid Symposium and the Canadian payments market.   How did you get involved in the prepaid space in Canada? I started in prepaid in the U.S. in 2005 with the Network Branded Prepaid […]

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Mastering the Art of Writing Digital Content

by Carey Madsen | Friday, Apr 21, 2017

When you create content, are you writing for your target audience, or for search engines? The answer should be both, but what if it’s neither? Having digital- and people-friendly content strategies will build your brand and ensure your marketing message is being heard. Download this eBook to learn the top reasons why people unsubscribe from […]

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Four PR and Marketing Strategies For Canadian Companies Expanding into the U.S.

by Heidi Weinstein | Wednesday, Mar 08, 2017

The U.S. market provides a myriad of opportunities for Canadian technology companies to grow and reach new customers, but its size and stature can also make it hard to navigate. In addition, 2017 may present challenges and new opportunities as we see changes in the U.S. regulatory market. Access this free webinar featuring The Fletcher […]

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Seven Factors of a Successful PR and Marketing Agency Relationship

by Jennifer Tramontana | Wednesday, Mar 08, 2017

To channel the infamous mission statement in Jerry Maguire ‘The Things We Think and Do Not Say: The Future of Our Business,’ the PR/marketing agency model could use some straight talk. It sets clients up for a constant churn of account managers and work that trends from good to ok to mediocre. I founded The […]

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3 Trends from Money20/20 That Marketers Must Address

by Jennifer Tramontana | Monday, Nov 07, 2016

The banking, payments, retail and loyalty industries have been dramatically converging over the last decade, and this year’s Money20/20 conference showcased those trends with keynote addresses from Square, PayPal, Google, Visa, Facebook and other industry leaders. Several key themes stood out for me across the dozens of topics discussed at Money20/20. Three in particular marketers […]

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