Case Study
TreviPay
An international, integrated PR and content marketing strategy
The Data Is In: B2B Buyers Expect a Better Payments Experience
In spring 2023, The Fletcher Group and TreviPay engaged Murphy Research to better understand attitudes toward the B2B purchasing process among B2B buyers in the US and the UK. The results uncovered what payment methods and tools are preferred and important for suppliers to offer, what drives supplier loyalty and where there are pain points and inefficiencies in the process. TFG worked closely with the research vendor to develop the questionnaire and analyze the results to craft the campaign narrative to create storylines for long and short-form content, a social media campaign, compelling media pitches and to generate marketing qualified leads.
The Results.
PR Results
- TreviPay’s research was included in a total of 100 placements with an aggregate readership of more than 9.5M since the launch in November 2023. This included 15 earned bylines and 9 media interviews with TreviPay executives.
- We developed a robust range of content, including a visually engaging anchor eBook, series of 4 blogs, a tailored eBook for a retail audience, social media calendar, and a sales deck for a total of 8 content assets.
- The sponsored content campaign with Retail & Hospitality Hub generated 150 targeted leads.
- Owning this original, evergreen research continues to allow TreviPay to insert relevant data points in upcoming press releases, media responses and bylines.
100
MEDIA PLACEMENTS
9
MEDIA INTERVIEWS
9.5M+
IMPRESSIONS
150
LEADS GENERATED
15
EARNED BYLINES
5
CONTENT ASSETS