Category: Thought Leadership
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How AI Is Reshaping Fintech Marketing: 4 Insights From Women CMOs
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The fifth annual Women CMOs in Fintech Report examines what happens now that AI is part of everyday marketing work. Based on conversations with fintech marketing leaders, the research looks at the CMO’s growing influence across the business, how teams are using AI in practice, the rise of AI search, and why experience and judgment…
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Your News Isn’t That Newsworthy. Now What?
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Sometimes company news isn’t big enough to carry a story on its own. Here’s how experienced PR teams find the more interesting story around an announcement, match each angle to the right reporter, and know when to wait. There’s a familiar moment in PR. A company has news, leadership is excited, and the team has…
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Below the Communications Iceberg: Why our best work is often invisible
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If you’re a communications or marketing pro, or work closely with one, you know the power of high-profile success, like nailing a campaign message or securing a key interview. But while the results are highly visible, only you and your team understand what it really took to get there. While a lot of that work is…
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The Great Canadian Payments Roadshow
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What we learned at 5 Q2 conferences
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7 Media Trends in Loyalty / Rewards You Need to Be Talking About
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Hot loyalty topics to boost your media relations
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TFG at Fintech Meetup: Connecting with Friends Old and New
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Read our takeaways from Fintech Meetup 2024
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TFG and Client Brands Make a Splash at Money20/20
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Making connections on stage and off
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2023 Women CMOs in Fintech Report
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Our 2nd annual report explores key trends impacting marketers across the sector
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We’re Speaking at Money 20/20
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We will be leading a panel focusing on the unique role of women leaders in fintech
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B2B Branding: Why You Need a Brand Positioning Playbook
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Tips to develop your brand playbook
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4 Ways PR and Marketing Helps Professional Services Stand Out
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Drive brand awareness and growth
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A Day in NYC: TFG Explores Power of Payments
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Insights from top payments brands
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What New Entrants to the Payments Market Need to Know Now
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With The ROIG Group’s Sheree Thornsberry
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3 PR Trends to Watch Now
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Key trends that are redefining public relations and marketing
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How to Plan Your Next PR and Content Research Project
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Research that fits your business and your budget.
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Creating a Future-Proof PR and Content Marketing Plan
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How to plan for growth in a time of rapid change
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Content Marketers: Being Asked to Do More with… More?
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Make the most of extra budget
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Journalist/PR Collaboration Headlines Muck Rack’s 2022 PR Report
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PR Pros and journalists: building better bridges
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The Lines are Blurring
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When PR and marketing teams collaborate, magical things can happen:
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How to Use Market Research for Brand, Marketing and PR Strategy
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Research drives timely relevant content.
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7 Questions to Ask When Hiring a PR Firm
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What does it mean to have a strong agency partnership?
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Forbes: Five Important Emerging Trends in Retail Technology
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Forbes published insights from our founder and president, Jennifer Tramontana
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Forbes: Beating the Buzz – Building Brand Awareness that Lasts
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5 strategies for building a lasting brand.
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Forbes: 6 Helpful Tips for Running Sponsored Content Campaigns on LinkedIn
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TFG’s Jennifer Tramontana shares six tips for effective LinkedIn sponsored content in Forbes.
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12 Innovative Brands Revolutionizing Retail
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Retail brands are adopting new technologies to enhance consumer experiences
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The Evolution of the Workforce and the Family Friendly Workplace
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TFG combats industry burnout with flexible, family-friendly strategies, benefiting both employees and clients.
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Honoring IDW2019: Discussing Payments Change
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TFG President and Founder, Jennifer Tramontana joins women leaders to discuss payments change
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Building a Strong Company Culture across Miles
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Embracing remote work for a more productive and engaged team
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PR Measurement: Turning Insights into Impact
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Useful insights from Agility PR’s webinar series on the importance of PR measurement
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7 Sweeps Strategy: The Key to Capturing the Voice of the Customer
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With The ROIG Group’s Sheree Thornsberry
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Do You Invest in B2B Brand Awareness or Lead Gen?
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Mapping out campaigns that raise awareness for your brand and generate top-of-funnel leads
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