Category: Work Culture
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How AI Is Reshaping Fintech Marketing: 4 Insights From Women CMOs
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The fifth annual Women CMOs in Fintech Report examines what happens now that AI is part of everyday marketing work. Based on conversations with fintech marketing leaders, the research looks at the CMO’s growing influence across the business, how teams are using AI in practice, the rise of AI search, and why experience and judgment…
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Your News Isn’t That Newsworthy. Now What?
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Sometimes company news isn’t big enough to carry a story on its own. Here’s how experienced PR teams find the more interesting story around an announcement, match each angle to the right reporter, and know when to wait. There’s a familiar moment in PR. A company has news, leadership is excited, and the team has…
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Below the Communications Iceberg: Why our best work is often invisible
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If you’re a communications or marketing pro, or work closely with one, you know the power of high-profile success, like nailing a campaign message or securing a key interview. But while the results are highly visible, only you and your team understand what it really took to get there. While a lot of that work is…
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The Fletcher Group Wins PR Daily’s Boutique Agency of the Year
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2023 Boutique Agency of the Year
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Allow Agency Staff to Own Their Work Experience
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Perspectives from a PR Agency Veteran
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TFG’s Jennifer Tramontana Named a Top Woman in PR for 2022
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Entrepreneur Honored by PRNEWS
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7 Questions to Ask When Hiring a PR Firm
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What does it mean to have a strong agency partnership?
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6 Helpful Tips for Internal Communications in a Time of Change
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Consistent and clear communications are critical.
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The Evolution of the Workforce and the Family Friendly Workplace
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TFG combats industry burnout with flexible, family-friendly strategies, benefiting both employees and clients.
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Building a Strong Company Culture across Miles
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Embracing remote work for a more productive and engaged team
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