Putting Netspend front-and-center with customers

In an effort for large-scale brand awareness, Netspend joined the legendary lineup of Shaquille O’Neal, Snoop Dogg and Diplo for Shaq’s Fun House—a larger-than-life carnival that kicked off the weekend of the Super Bowl in Scottsdale, Arizona in February 2023. As presenting sponsor, Netspend brought the event to life with a branded ferris wheel experience, a “Nothing But NETspend” basketball carnival game, branded-swag giveaways and a national sweepstakes awarding winners with a trip to Shaq’s Fun House. With media coverage and the support of celebrities and influencers on-site, Netspend reached an audience of more than 5 billion over the course of the program.

Additionally, Netspend partnered with Papa John’s (another Fun House sponsor) to bring the Big Game experience to fans’ own living rooms with an augmented reality (AR) campaign – a first of its kind for both brands resulting in web traffic and sales spikes.

The Fletcher Group led the lifecycle of this program in just 6 weeks. The PR team owned
the planning, contracting with third-party vendors and supported execution of Netspend’s involvement at Shaq’s Fun House, including key message development, media relations efforts, social media and branding elements, along with onsite presence, inclusive of a celebrity-filled red carpet experience, and stage access for VIP attendees on
behalf of Netspend

The Results.

• National media coverage totaling over 2,400 news stories
• Over 5 billion impressions
• More than 10 million in earned social media impressions that featured Netspend
• Partnership with Papa John’s brought the Shaq’s Fun House experience to people’s homes with innovative AR pizza giveaway experience, reaching 30 million consumers in just 24 hours