Netspend built its business around an underserved market: financially stretched Americans living paycheck to paycheck who needed accessible financial tools. As the brand’s agency of record, The Fletcher Group’s mandate was to translate that mission into consumer awareness — connecting Netspend’s products to the people they were designed to serve.

Over a multi-year engagement, TFG designed and executed a consumer PR program built on media relations, large-scale brand events, and mission-driven campaigns with genuine emotional resonance. Our work included:

• Multi-campaign media relations driving national coverage across consumer, entertainment, and financial press
• A mission-driven holiday campaign — Spread a Wealth of Kindness — conceptualized, negotiated, and executed by TFG in under four months, including a Times Square media stunt and top-tier national media partnerships
• Full lifecycle management of Netspend’s presenting sponsorship of Shaq’s Fun House at Super Bowl weekend: branded activations, celebrity coordination, on-site execution, and a VIP red-carpet experience with Shaquille O’Neal, Snoop Dogg, and Diplo
• A first-of-its-kind AR campaign co-developed with Papa John’s, bringing the Super Bowl experience into consumers’ homes
• National sweepstakes, branded giveaways, and a $245,000 charitable giving initiative directed at Americans in financial need

The Results.

Across a multi-year engagement spanning two major consumer campaigns, The Fletcher Group generated measurable impact at scale.

A sustained, multi-year brand awareness program helped Netspend build consumer recognition and product affinity at scale. The work strengthened the brand’s position with the audiences it was built to serve — financially stretched Americans who needed real financial tools. Netspend was acquired in 2025.