Stories are essential; we're relentless in telling them.
We drive high volumes of quality media attention and place smart editorial content. Our media specialists develop newsworthy storylines that uncover the best angles that make your business unique to drive quality media attention over and over. We establish you as a highly credible, go-to source for media to call on in a variety of scenarios.
Speaking and Executive Visibility
Your top executives should be the face and voice of your brand, and building their reputation can have a major impact on your company’s success. We work with executives to hone their messages and implement the right mix of communications channels that best reflects their strengths, style and ability to invest time. This can include putting executives in front of buyers at events, creating a platform within your owned channels, placing bylines, or securing key industry and association board positions. Access our Payments & Fintech Shows Research and the TFG 2022 Industry Shows List
Relevant award wins and inclusion on respected “lists” are strong credentialing tools. They also provide mileage for social campaigns and sales enablement. We craft compelling, well-written submissions that demonstrate the value of your solution, leadership of your executive or showcase client case studies. Access our Payments & Fintech Awards Research and the TFG 2022 Industry Awards List
Nearly three-quarters of consumers are more likely to make purchases based on social media referrals, and B2B influencer content delivers 11 times higher ROI than traditional forms of digital marketing. Working with influencers is a great way to lay a groundswell of positive online engagement. From using and reviewing your products to providing trends and insights that support your story, influencers are a great way to tell your story with a credible third-party voice.
The news and content we generate is conversion gold for your sales team. We package PR wins into sales enablement materials for sales to reignite cold leads and help push more active leads through the funnel by sharing what you know, not what you sell.