Stories are essential; we're relentless in telling them.

Showcasing your voice and thought leadership is essential to growing share of voice and gaining category leadership. It is also how you build trust and nurture your reputation.

Media Relations

We drive high volumes of quality media attention and place smart editorial content. Our media specialists develop newsworthy storylines that uncover the best angles that make your business unique to drive quality media attention over and over. We establish you as a highly credible, go-to source for media to call on in a variety of scenarios.

Speaking and Executive Visibility

Your top executives should be the face and voice of your brand, and building their reputation can have a major impact on your company’s success. We work with executives to hone their messages and implement the right mix of communications channels that best reflects their strengths, style and ability to invest time. This can include putting executives in front of buyers at events, creating a platform within your owned channels, placing bylines, or securing key industry and association board positions. Access our Payments & Fintech Shows Research and the TFG 2022 Industry Shows List

Awards

Relevant award wins and inclusion on respected “lists” are strong credentialing tools. They also provide mileage for social campaigns and sales enablement. We craft compelling, well-written submissions that demonstrate the value of your solution, leadership of your executive or showcase client case studies. Access our Payments & Fintech Awards Research and the TFG 2022 Industry Awards List

Influencer Relations

Nearly three-quarters of consumers are more likely to make purchases based on social media referrals, and B2B influencer content delivers 11 times higher ROI than traditional forms of digital marketing. Working with influencers is a great way to lay a groundswell of positive online engagement. From using and reviewing your products to providing trends and insights that support your story, influencers are a great way to tell your story with a credible third-party voice.

Sales Enablement

The news and content we generate is conversion gold for your sales team. We package PR wins into sales enablement materials for sales to reignite cold leads and help push more active leads through the funnel by sharing what you know, not what you sell.

Case Studies

Eighteen months into the COVID pandemic and the ground still feels unsettled under our feet. So how do businesses plan for growth in a time of hyper-rapid change? We examine the top trends and technologies reshaping how PR and marketing teams approach 2022 and beyond.

We're thrilled to announce The Fletcher Group has won PR Daily’s PR for Lead Generation Award, 2020

The Fletcher Group is growing! We're looking for PR and marketing pros to join our team. Want to learn more? Read our post for job description and experience requirements, then send us your resume at info@fletchergroup.com.

Introduced faster payments solutions to new target audiences

MetaBank wanted to transform its brand from a community bank and traditional prepaid card issuer into an enabler of faster payments solutions for innovative businesses and fintech brands.

Dominated share of voice in earned media

Blackhawk Network is shaping the future of global branded payments with the prepaid products, technologies and network that connect brands and people. We have worked with Blackhawk since 2013, helping build and protect its B2B and consumer-facing brands. We are tasked with helping the company manage its reputation and promote thought leadership.

Repositioned a legacy player for the fintech revolution

Galileo Financial Technologies, an established payments technology company partnered with us to reintroduce itself to prospects and accelerate its leads from the fintech sector.

Blog

Holiday Media Coverage: Why It’s Important and How to Get It

The holiday season is a great time for retail brands to land highly-visible media placements. However, Q4 is the most crowded and competitive time to pitch. To rise above the noise and capture a piece of the conversation this holiday season, here’s what your pitch team should be doing for you.

The Fletcher Group Wins 2022 Bronze Anvil Award of Commendation

We took home a PRSA Bronze Anvil Award of Commendation in the "B2B Media Relations" category this year. We were recognized for our holiday media campaign on behalf client Blackhawk Network. Read more about the award, the campaign and our stellar results.

Journalist/PR Collaboration Headlines Key Trends From Muck Rack’s 2022 State of Journalism Report

Muck Rack's 2022 State of Journalism Report is out. We've identified 5 key trends which will shape how PR Pros and Journalists collaborate (that's right: collaborate!) to publish high quality news and content this year and beyond.

Public Relations