Content that Connects

As consumers of content, we all know a compelling story when we click on it. But most companies struggle to keep up with the volume of content needed to stay top of mind, and finding professional writers to create it. Quality content takes time and expertise to implement, and getting it done day-in and day-out is often more than most in-house teams can handle. That’s where we come in. 

Compelling content drives engaged conversations

We use powerful stories, interesting data and visuals to get your brand into the conversation, attracts new leads, nudge prospects through long sales cycles or provide more resources for your sales team. 

Content marketing can take many forms, and we find the right fit for each campaign and goal, including: blogs, videos, bylined articles, white papers, case studies, infographics, stats and charts, presentations, e-books and more.

We are professional content creators with deep subject matter expertise. That means we understand your industry well enough to dive right into your most complicated subjects and make them approachable and interesting to your audience. We use our deep industry insights to bring new ideas to grow your content library.

Maximizing the mileage of every campaign

Smart content can accelerate the sales cycle and allow your team to consistently get in front of prospects with information that moves the sale along without being “salesy.” Turning one story into a set of multimedia marketing assets, and then amplifying that story across numerous channels such as social media, sponsorships, owned and earned media, email marketing and sales enablement makes it easier for your brand to get the visibility it needs.

Social media that supports every stage of the buyer journey

Through compelling and visual organic content, we facilitate steady growth and conversion on corporate and consumer social channels.

We engage with social media influencers, customers and partners to create a groundswell of positive online content, clicks and impactful third-party validation that can be leveraged for ongoing engagement with your brand. This content is easily sharable by employees and sales teams and serves as a top website referral source.

We also employ strategic paid social advertising to target specific audiences, attract new buyers and raise brand visibility.

Our content services include:

Case Studies

Eighteen months into the COVID pandemic and the ground still feels unsettled under our feet. So how do businesses plan for growth in a time of hyper-rapid change? We examine the top trends and technologies reshaping how PR and marketing teams approach 2022 and beyond.
We're thrilled to announce The Fletcher Group has won PR Daily’s PR for Lead Generation Award, 2020
The Fletcher Group is growing! We're looking for PR and marketing pros to join our team. Want to learn more? Read our post for job description and experience requirements, then send us your resume at info@fletchergroup.com.

Founded an integrated marketing effort

Prepaid technologies is one of the fastest-growing prepaid payments and rewards companies, taking the paper, the hassle and the expense out of payroll, purchasing, rewards, incentives and more. For the past five years we have delivered a sustainable content marketing program that drives brand awareness, leads, engagement and supports the complete sales cycle.

Created recognized thought leaders in a competitive industry

We were retained by KO Law Firm, an innovative corporate and commercial law firm, to serve as its outsourced marketing department. Our primary goals are to increase brand awareness, showcase the expertise of the firm’s experienced attorneys in key practice and industry areas and drive new business.

Completed content marketing effort to drive valuation

Contact Solutions was a leader in automated customer care solutions but wanted to launch a content marketing program to increase inbound leads and enhance brand awareness in new verticals.

Blog

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