Content that Connects
As consumers of content, we all know a compelling story when we click on it. But most companies struggle with two main things when it comes to content marketing:
- Quantity: Keeping up with the volume of content to feed your owned marketing channels with limited internal resources is taxing
- Quality: Finding professional writers who can create the type of quality content that gets you noticed is difficult.
Compelling content drives engaged conversations
We use powerful stories, interesting data, visuals and unique mediums to craft quality content that gets your brand into the conversation, attracts new leads, nudges prospects through long sales cycles or provides more resources for your sales team.
Content marketing can take many forms and we find the right fit for each campaign and goal, including:blogs, videos, bylined articles, white papers, case studies, infographics, stats and charts, presentations, e-books and more.
We are professional content creators with deep subject matter expertise. That means we understand your industry well enough to dive right into your most complicated subjects and make them approachable and interesting to your audience. We also bring ideas to grow your content library with limited input from your team.
Maximizing the mileage of every campaign
Smart content can accelerate the enterprise sales cycle and allow your team to consistently get in front of prospects with information that moves the sale along without being “salesy.” Once you have good content, you shouldn’t miss an opportunity to put it just about everywhere. Did you know prospects need to hear from you seven times or more before they will take action?
Turning one story into a set of multi-media marketing assets, and then amplifying that story across numerous channels such as social media, sponsorships, owned and earned media, email marketing and sales enablement makes it easier for your brand to get the visibility it needs.
Social media that supports every stage of the buyer journey
Through compelling and visual organic content, we facilitate steady growth and conversion on corporate and consumer social channels.
We engage with social media influencers, customers and partners to create a groundswell of positive online content, clicks and impactful third-party validation that can be leveraged for ongoing engagement with your brand. This content is easily sharable by employees and sales teams and serves as a top website referral source.
We also employ strategic paid social advertising to target specific audiences, attract new buyers and raise brand visibility.