The 2019 Payments Canada Summit is just around the corner. As a native Canadian and payments industry veteran, I am honored to speak at the largest payments conference in the country. I will be sharing PR and marketing strategies for fintech and payments companies to stand out and will be leading a panel discussion about prepaid as a core capability for paytech growth in Canada.
If you’re attending The Payments Canada Summit, I hope you can join me for these two thought-provoking sessions:
Beating the Buzz: Building Brand Awareness That Lasts
With $55B invested in fintech in 2018 it receives no shortage of attention. But tech companies are notorious for getting a flash of attention then flaming out. Learn how to avoid the pitfalls of “buzz” and get the secrets to building long term credibility and awareness in the fintech industry.
Prepaid: A core of capability for Paytech growth in Canada
Prepaid has been classified as a niche product, adept at filling gaps in the current payments system. But it has emerged as a core capability for Paytech growth in Canada. The Canadian Prepaid Providers Organization, Northcard Research, Peoples Cards Services and Mastercard will present new research on the economic and social impact of prepaid cards. In this session participants will learn how prepaid can be used as a capability to build the next generation of disruptive Fintech services along with use cases where prepaid is driving change today.