Case Study


Expanded brand recognition for a new fintech/loyalty subsidiary

Collinson is the global provider of market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million end consumers. In 2022, Collinson launched Valuedynamx, a provider of curated, data-driven omnichannel purchase rewards. These purchase rewards are deployed primarily via loyalty programs of banks and travel companies. ​

After launching in the UK, where Collinson is headquartered and a majority of its clientele are based, Valuedynamx was looking for a PR agency partner to help expand their brand recognition in the United States as their business development ramped up here, particularly in the financial services sector. ​

The Fletcher Group was selected due to our deep expertise in not only payments and fintech, but also the rewards and loyalty industries. We kicked off work with Valuedynamx midyear in 2023, and in short order generated numerous valuable accomplishments. ​

Our work includes securing valuable national and trade media placements through proactive pitching and newsjacking; ideating, creating and placing thought leadership content; building thought leaders’ reputations and social media presence; and growing brand visibility.

  • Grew share of voice from 5% to 39% in just six months
  • 54 media placements
  • 438+ media impressions
  • 6 interviews secured
  • 4 bylines secured