Case Study
BHN Sales Enablement
Sales enablement tools that improved client engagement and website performance
The Fletcher Group created sales enablement materials sharing PR wins, and delivered them to the client team in ready-to-use templates for email and social channels that they could easily cut, paste and share. These materials highlight media placements, bylined articles, trade show speaking/attendance etc., giving the sales team an incredibly valuable non-salesy touchpoint that is proven to engage clients and prospects.
The sales teams we work with love this content because it delivers results–their feedback speaks for itself:
I just want to let you know how much I appreciate these ‘sparks.’ I have used most (maybe all?) that you have shared and they have really boosted my LinkedIn presence…and yesterday someone reached out to me to ask for a meeting! Keep ’em coming!”
Thank you for sending these. I have had a couple of clients ask that I forward any case studies/news that could pertain to their business. Keep them coming!”
630%
INCREASED SOCIAL ENGAGEMENT
57%
MORE TIME ON THE WEBSITE
33%
LOWER WEBSITE BOUNCE RATE
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