Sponsored Content Playbook



In an age of inbound marketing, content is king. It’s why 82% of marketers are investing in some form of content marketing, and why content marketing is predicted to be a $417 billion market by 2025. There are many ways to leverage content to reach potential customers–witness the avalanche of owned content brands are producing (videos, blogs, social posts). But one form of content marketing that can give your content strategy a big boost in reach and impact is sponsored content.

Sponsored content is a “pay-to-play” approach to content distribution. A brand leverages a media outlet, trade group, influencer or organization to promote, publish and/or distribute content on the brand’s behalf.

Marketers are finding immense value in these arrangements, reaching critical audiences and burnishing brand reputation. But how do you know if you’re making the most out of your content marketing investment? In our new eBook, we share insights from our decades of experience managing such campaigns. This sponsored content playbook will show you why sponsored content needs to be a part of your marketing mix in 2023. Then, we’ll demonstrate how to organize and execute a successful campaign. You’ll learn how to get started, how to keep projects on target and on budget and how to measure performance. Download the playbook now: