Category: Featured
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The New Rules of PR in 2026: Better Media Pitching, Stronger Journalist Relationships, and AI Visibility
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AI is amplifying the reach of earned media just as newsrooms face growing financial pressure. Today’s PR strategies must balance earned coverage with responsible sponsored content to help sustain the journalism that gives media its credibility.
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Earned Media’s Moment Comes With a Responsibility
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AI is amplifying the reach of earned media just as newsrooms face growing financial pressure. Today’s PR strategies must balance earned coverage with responsible sponsored content to help sustain the journalism that gives media its credibility.
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Lessons from 20 Years in Payments and Fintech Communications: An Interview with Our Founder
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The 2025 Women CMOs in Fintech report spotlights the evolving role of the fintech CMO—from brand leader to business strategist. CMOs are driving revenue, leading AI adoption, expanding cross-functional influence, and shifting budgets toward high-impact investments.
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How AI Is Transforming B2B Marketing: The New Buyer’s Journey
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The 2025 Women CMOs in Fintech report spotlights the evolving role of the fintech CMO—from brand leader to business strategist. CMOs are driving revenue, leading AI adoption, expanding cross-functional influence, and shifting budgets toward high-impact investments.
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Marketing Leadership Redefined: 4 Key Insights from Women CMOs Shaping Fintech’s Future
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The 2025 Women CMOs in Fintech report spotlights the evolving role of the fintech CMO—from brand leader to business strategist. CMOs are driving revenue, leading AI adoption, expanding cross-functional influence, and shifting budgets toward high-impact investments.
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Insights from the Canada Fintech Forum
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At the 2025 Canada Fintech Forum, leaders spotlighted AI in fraud prevention, consumer credit alternatives, and real-time payments.
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How Fintech and Payments Companies Turn Complexity into Competitive Advantage
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Strategic PR and marketing help complex businesses transform technical strengths into market momentum. Here’s how.
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How to Choose the Right PR Partner: 6 Requirements Fintech Brands Must Know
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This guide breaks down each must-have to help you hire a PR agency perfect for your needs.
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Inside the Payments University Session: What We Learned About the Future of Fintech and Payments
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Six questions with Ray Leach, Director of Fintech, Augustana University, on what’s next for fintech and payments.
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How Do I Get My Content to Show Up as a Source in ChatGPT? (And Other LLMs)
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We sat down with LLM and GEO expert Rosemary Brisco to discuss how brands can advance their LLM visibility.
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Connecting with Gen Alpha: What Brands Need to Know
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Gen Alpha is shaping the future of digital behavior. Here’s how brands can forge genuine connections with them.
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Sponsored Content: 6 Overlooked Tips to Plan a Successful Campaign
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Six practical tips to help you make the most of your pay-to-play investment—and avoid the common missteps that can derail even the best strategies.
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The New PR Playbook: Non-Traditional Media Channels in Financial Services
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Companies that tap into non-traditional media channels will build deeper credibility, reach key stakeholders, and stay relevant.
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Gen AI for Marketers: Tips for a Smart Tech Collaboration
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Gen AI for Marketers: It can be a game-changer, but only if used wisely. Read on for four tips on how marketers can leverage Gen AI effectively.
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7 Key PR Strategies for Fintech Companies in an Evolving Media Landscape
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7 PR strategies for fintech companies in the evolving media landscape.
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The Great Canadian Payments Roadshow
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What we learned at 5 Q2 conferences
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Accountability, Empathy and Fraud: Takeaways from the Loyalty Expo
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Top trends shaping loyalty in 2024
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7 Media Trends in Loyalty / Rewards You Need to Be Talking About
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Hot loyalty topics to boost your media relations
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AI Tackles Data in Retail and Banking: Insights from Google Cloud Next ’24
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Read our takeaways from Google’s AI show
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CPPO Symposium ’24 Recap: Driving Payments Innovation in Canada
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Exploring Canada’s payments innovation show
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Consumer Fintech Marketing: 4 Arguments for Industry Expertise
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A deeper knowledge for effective campaigns
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Customer Acquisition: 5 Strategies for Sales and Marketing Alignment
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5 tips to improve funnel performance.
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2023 Women CMOs in Fintech Report
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Our 2nd annual report explores key trends impacting marketers across the sector
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The Fletcher Group Wins PR Daily’s Boutique Agency of the Year
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2023 Boutique Agency of the Year
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We’re Speaking at Money 20/20
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We will be leading a panel focusing on the unique role of women leaders in fintech
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TFG Wins 2022 Bronze Anvil Award
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B2B media relations campaign drove 250+ placements
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TFG and Blackhawk Network Recognized by PRSA
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PR campaigns garner two awards
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Fletcher Group and Donor Alliance Take Home Gold Leaf Awards
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Recognized for healthcare communications, marketing and public relations
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