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Fintech PR: What’s Catching Media Attention for 2025
Explore the fintech and payments trends driving media interest, and what that will mean for businesses that want to stay in the conversation in 2025.
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Amplifying the Voices of Women CMOs in Fintech: Leadership Insights and Fintech Marketing Trends
The Fletcher Group’s third annual Women CMOs in Fintech eBook explores how these leaders are innovating and driving growth.
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Shoptalk Fall: Insights, Connections and the Future of Retail
These insights offer tremendous value for payments and fintech businesses looking to collaborate with retailers.
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Gen AI for Marketers: Tips for a Smart Tech Collaboration
Gen AI for Marketers: It can be a game-changer, but only if used wisely. Read on for four tips on how marketers can leverage Gen AI effectively.
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7 Key PR Strategies for Fintech Companies in an Evolving Media Landscape
7 PR strategies for fintech companies in the evolving media landscape.
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The Difference Between Brand Awareness, Demand Generation, and Lead Generation: Setting the Right Expectations For Each Strategy
Awareness vs. Demand Gen vs. Lead Gen
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Financial Services and Fintech Media Training: How to Turn Your Brand’s Technical Expert into Your Best Spokesperson
5 tips to media train technical experts.
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The Great Canadian Payments Roadshow
What we learned at 5 Q2 conferences
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Accountability, Empathy and Fraud: Takeaways from the Loyalty Expo
Top trends shaping loyalty in 2024
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7 Media Trends in Loyalty / Rewards You Need to Be Talking About
Hot loyalty topics to boost your media relations
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AI Tackles Data in Retail and Banking: Insights from Google Cloud Next ’24
Read our takeaways from Google’s AI show
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CPPO Symposium ’24 Recap: Driving Payments Innovation in Canada
Exploring Canada’s payments innovation show
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Consumer Fintech Marketing: 4 Arguments for Industry Expertise
A deeper knowledge for effective campaigns
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TFG at Fintech Meetup: Connecting with Friends Old and New
Read our takeaways from Fintech Meetup 2024
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Customer Acquisition: 5 Strategies for Sales and Marketing Alignment
5 tips to improve funnel performance.
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TFG and Client Brands Make a Splash at Money20/20
Making connections on stage and off
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2023 Women CMOs in Fintech Report
Our 2nd annual report explores key trends impacting marketers across the sector
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The Fletcher Group Wins PR Daily’s Boutique Agency of the Year
2023 Boutique Agency of the Year
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The Value of Trade Versus National Business Media
Media relations strategy for B2B brands
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We’re Speaking at Money 20/20
We will be leading a panel focusing on the unique role of women leaders in fintech
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B2B Branding: Why You Need a Brand Positioning Playbook
Tips to develop your brand playbook
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Allow Agency Staff to Own Their Work Experience
Perspectives from a PR Agency Veteran
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Holiday Media Coverage: Why It’s Important and How to Get It
Six pitching tips for holiday headlines
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4 Ways PR and Marketing Helps Professional Services Stand Out
Drive brand awareness and growth
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A Day in NYC: TFG Explores Power of Payments
Insights from top payments brands
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What New Entrants to the Payments Market Need to Know Now
With The ROIG Group’s Sheree Thornsberry
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3 PR Trends to Watch Now
Key trends that are redefining public relations and marketing
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TFG’s Jennifer Tramontana Named a Top Woman in PR for 2022
Entrepreneur Honored by PRNEWS
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TFG Wins 2022 Bronze Anvil Award
B2B media relations campaign drove 250+ placements
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How to Plan Your Next PR and Content Research Project
Research that fits your business and your budget.
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Creating a Future-Proof PR and Content Marketing Plan
How to plan for growth in a time of rapid change
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How PR Drives Sales Growth
Can PR drive sales growth and deliver ROI? And if so how do you measure it?
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Content Marketers: Being Asked to Do More with… More?
Make the most of extra budget
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Two Top Payments and Fintech Brands Select TFG as Agency of Record
Netspend and TreviPay Join Client Roster
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Media Focus and Formats Have Radically Shifted
Brands, journalists connecting in new ways
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B2B Newsletter ROI: Email Marketing Strategies Worth Your Time
How your brand can stand out in the inbox
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TFG and Blackhawk Network Recognized by PRSA
PR campaigns garner two awards
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The Future of Fintech Events
Veteran fintech CEOs: industry events will be tech-enabled and highly experiential
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The Lines are Blurring
When PR and marketing teams collaborate, magical things can happen:
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How to Use Market Research for Brand, Marketing and PR Strategy
Research drives timely relevant content.
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7 Questions to Ask When Hiring a PR Firm
What does it mean to have a strong agency partnership?
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6 Helpful Tips for Internal Communications in a Time of Change
Consistent and clear communications are critical.
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Forbes: Five Important Emerging Trends in Retail Technology
Forbes published insights from our founder and president, Jennifer Tramontana
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Media Relations Strategy During Times of National Crisis
How to rethink your message and media approach
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Forbes: 5 B2B Marketing Strategies to Generate Qualified Leads
Forbes, published insights from our founder and president, Jennifer Tramontana
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Forbes: Beating the Buzz – Building Brand Awareness that Lasts
5 strategies for building a lasting brand.
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12 Innovative Brands Revolutionizing Retail
Retail brands are adopting new technologies to enhance consumer experiences
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TFG President Set to Speak at the 2019 Payments Canada Summit
TFG’s Jennifer Tramontana to share fintech PR strategies and lead prepaid paytech discussions
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TFG to Emcee and Moderate at the 2019 CPPO Prepaid Symposium
TFG Founder and President Jennifer Tramontana to host this year’s event
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The Evolution of the Workforce and the Family Friendly Workplace
TFG combats industry burnout with flexible, family-friendly strategies, benefiting both employees and clients.
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Honoring IDW2019: Discussing Payments Change
TFG President and Founder, Jennifer Tramontana joins women leaders to discuss payments change
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Forbes: TFG President Shares 5 Secrets to Cultivating a Winning Culture
How we achieve high employee satisfaction and retention through strong company culture.
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Building a Strong Company Culture across Miles
Embracing remote work for a more productive and engaged team
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Fletcher Group and Donor Alliance Take Home Gold Leaf Awards
Recognized for healthcare communications, marketing and public relations
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The Top Four Takeaways from Cision’s 2018 Global State of the Media Report
Cision released its annual report, investigating a challenging year for journalists
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Bringing Home Hardware: Fletcher Group Wins Two MarCom Awards
In collaboration with our clients, PR and marketing assets we helped create were recently honored by the MarCom Awards
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PR Measurement: Turning Insights into Impact
Useful insights from Agility PR’s webinar series on the importance of PR measurement
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How to Prevent a Crisis from Careening Out of Control
Reporters are calling. What should you do?
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7 Sweeps Strategy: The Key to Capturing the Voice of the Customer
With The ROIG Group’s Sheree Thornsberry
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Do You Need a B2B Brand?
How a strong B2B brand can generate huge value that you can take to the bank
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10 Elements of a Strong Crisis Plan and Common Response Fails
Being prepared is more important than ever.
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Do You Invest in B2B Brand Awareness or Lead Gen?
Mapping out campaigns that raise awareness for your brand and generate top-of-funnel leads
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Color Trends in Web Design
Color trends impact us all. From home decor to fashion. Brands are not immune.
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9 Marketing Strategies Fintechs Must Embrace to Stand Out
9 marketing strategies fintechs must embrace to stand out
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