TFG Featured in: Sales Tech Series
Sales and marketing alignment is more critical than ever in today’s competitive landscape. Silos between these teams can lead to higher costs, longer sales cycles, and lower conversion rates—challenges that businesses must overcome to drive sustained growth.
In a new byline for Sales Tech Series, Carey Madsen, Vice President of The Fletcher Group, shares four key strategies to help organizations unify their sales and marketing efforts, from aligning on shared KPIs to championing sales enablement. By fostering better collaboration, businesses can improve efficiency and accelerate revenue growth.
