TFG Featured in: Global Fintech Series
The Chief Marketing Officer role is evolving, and in fintech, it’s gaining more influence than ever. While some industries are restructuring or eliminating the CMO position, fintech CMOs are driving both brand value and business growth.
In a new byline for Global Fintech Series, Carey Madsen, VP, The Fletcher Group, breaks down the three fundamental shifts that are defining the fintech CMO role and shaping the industry itself.
