The Evolution of the Workforce and the Family Friendly Workplace



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With more than a million millennials becoming moms every year and as a new mom myself, parental leave is a hot topic and one that has historically been a challenge in our industry. In traditional PR agencies, the cycle was known: young women join the PR workforce, work 70-hour weeks, burn out, have a baby, realize returning to that pace is not an option and opt out of PR agency work altogether either to work in-house, change careers or stay home.

Many of us at The Fletcher Group are working moms and dads. In an industry known for boom and bust cycles that struggles with an average 25 percent employee turnover rate, we’ve bucked the trend with a 97 percent employee satisfaction rate and a retention rate of more than 90 percent

So, how do we reconcile the industry’s unsustainable burnout cycle with parenting and work-life harmony? The Fletcher Group’s founders realized the traditional system was broken and built a value-driven agency focused on retaining strong mid-level and senior-level talent by providing a more flexible and balanced work life. The benefits are twofold: good for the workforce and good for our clients.

By implementing several key strategies, we’ve built a family-friendly agency that values working parents and benefits our clients and our business.

While kiddos may bring surprises and scheduling snafus into our lives, the joy they bring to each day is unsurpassed. Having a family-friendly environment and instilling these values in the company culture goes a long way toward empowering team members and improving work-life harmony for working parents.