Category: Blog
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Making Loyalty and Rewards Matter: What’s Driving the Conversation in 2025
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Getting visibility for loyalty and rewards solutions takes more than just having a great offering. The stories that are gaining traction and getting recognition are the ones that connect loyalty to broader business value and market dynamics. Here’s what’s shaping the narrative around loyalty in 2025: Own the economic conversation The most compelling stories in…
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The New PR Playbook: Non-Traditional Media Channels in Financial Services
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Companies that tap into non-traditional media channels will build deeper credibility, reach key stakeholders, and stay relevant.
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From Awareness to Action: How PR Drives Sales Enablement and Builds Buyer Confidence
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Media relations wins can guide buyer decisions, reinforce credibility, and create momentum that turns interest into action. Here’s how PR can impact sales in four ways.
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Fintech PR: What’s Catching Media Attention for 2025
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Explore the fintech and payments trends driving media interest, and what that will mean for businesses that want to stay in the conversation in 2025.
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The Evolving Role of Fintech CMOs: 3 Key Shifts Shaping the Future
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TFG Featured in Global Fintech Series: Carey Madsen explores three key shifts redefining the fintech CMO role.
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Amplifying the Voices of Women CMOs in Fintech: Leadership Insights and Fintech Marketing Trends
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The Fletcher Group’s third annual Women CMOs in Fintech eBook explores how these leaders are innovating and driving growth.
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The 8 Biggest Emerging Trends According to Women CMOs in Fintech
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The Financial Brand featured insights from The Fletcher Group’s 2024 Women CMOs in Fintech Report.
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Shoptalk Fall: Insights, Connections and the Future of Retail
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These insights offer tremendous value for payments and fintech businesses looking to collaborate with retailers.
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Gen AI for Marketers: Tips for a Smart Tech Collaboration
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Gen AI for Marketers: It can be a game-changer, but only if used wisely. Read on for four tips on how marketers can leverage Gen AI effectively.
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7 Key PR Strategies for Fintech Companies in an Evolving Media Landscape
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7 PR strategies for fintech companies in the evolving media landscape.
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The Difference Between Brand Awareness, Demand Generation, and Lead Generation: Setting the Right Expectations For Each Strategy
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Awareness vs. Demand Gen vs. Lead Gen
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Financial Services and Fintech Media Training: How to Turn Your Brand’s Technical Expert into Your Best Spokesperson
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5 tips to media train technical experts.
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The Great Canadian Payments Roadshow
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What we learned at 5 Q2 conferences
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Accountability, Empathy and Fraud: Takeaways from the Loyalty Expo
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Top trends shaping loyalty in 2024
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7 Media Trends in Loyalty / Rewards You Need to Be Talking About
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Hot loyalty topics to boost your media relations
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AI Tackles Data in Retail and Banking: Insights from Google Cloud Next ’24
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Read our takeaways from Google’s AI show
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CPPO Symposium ’24 Recap: Driving Payments Innovation in Canada
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Exploring Canada’s payments innovation show
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Consumer Fintech Marketing: 4 Arguments for Industry Expertise
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A deeper knowledge for effective campaigns
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4 Strategies to Unify Sales and Marketing for Sustained Growth
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Strategies to help unify sales and marketing.
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TFG at Fintech Meetup: Connecting with Friends Old and New
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Read our takeaways from Fintech Meetup 2024
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Customer Acquisition: 5 Strategies for Sales and Marketing Alignment
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5 tips to improve funnel performance.
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Gen AI Tools for Marketing and PR: A Framework for Compliant and Ethical Use
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Ethical Gen AI use for PR and marketing.
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TFG and Client Brands Make a Splash at Money20/20
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Making connections on stage and off
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2023 Women CMOs in Fintech Report
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Our 2nd annual report explores key trends impacting marketers across the sector
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The Fletcher Group Wins PR Daily’s Boutique Agency of the Year
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2023 Boutique Agency of the Year
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The Value of Trade Versus National Business Media
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Media relations strategy for B2B brands
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We’re Speaking at Money 20/20
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We will be leading a panel focusing on the unique role of women leaders in fintech
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B2B Branding: Why You Need a Brand Positioning Playbook
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Tips to develop your brand playbook
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Allow Agency Staff to Own Their Work Experience
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Perspectives from a PR Agency Veteran
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Holiday Media Coverage: Why It’s Important and How to Get It
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Six pitching tips for holiday headlines
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4 Ways PR and Marketing Helps Professional Services Stand Out
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Drive brand awareness and growth
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A Day in NYC: TFG Explores Power of Payments
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Insights from top payments brands
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What New Entrants to the Payments Market Need to Know Now
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With The ROIG Group’s Sheree Thornsberry
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3 PR Trends to Watch Now
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Key trends that are redefining public relations and marketing
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TFG’s Jennifer Tramontana Named a Top Woman in PR for 2022
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Entrepreneur Honored by PRNEWS
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TFG Wins 2022 Bronze Anvil Award
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B2B media relations campaign drove 250+ placements
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How to Plan Your Next PR and Content Research Project
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Research that fits your business and your budget.
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Creating a Future-Proof PR and Content Marketing Plan
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How to plan for growth in a time of rapid change
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How PR Drives Sales Growth
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Can PR drive sales growth and deliver ROI? And if so how do you measure it?
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Content Marketers: Being Asked to Do More with… More?
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Make the most of extra budget
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Two Top Payments and Fintech Brands Select TFG as Agency of Record
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Netspend and TreviPay Join Client Roster
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Media Focus and Formats Have Radically Shifted
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Brands, journalists connecting in new ways
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B2B Newsletter ROI: Email Marketing Strategies Worth Your Time
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How your brand can stand out in the inbox
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TFG and Blackhawk Network Recognized by PRSA
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PR campaigns garner two awards
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Journalist/PR Collaboration Headlines Muck Rack’s 2022 PR Report
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PR Pros and journalists: building better bridges
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The Lines are Blurring
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When PR and marketing teams collaborate, magical things can happen:
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How to Use Market Research for Brand, Marketing and PR Strategy
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Research drives timely relevant content.
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7 Questions to Ask When Hiring a PR Firm
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What does it mean to have a strong agency partnership?
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6 Helpful Tips for Internal Communications in a Time of Change
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Consistent and clear communications are critical.
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Forbes: Five Important Emerging Trends in Retail Technology
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Forbes published insights from our founder and president, Jennifer Tramontana
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Media Relations Strategy During Times of National Crisis
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How to rethink your message and media approach
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Forbes: 5 B2B Marketing Strategies to Generate Qualified Leads
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Forbes, published insights from our founder and president, Jennifer Tramontana
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Forbes: Beating the Buzz – Building Brand Awareness that Lasts
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5 strategies for building a lasting brand.
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Forbes: 6 Helpful Tips for Running Sponsored Content Campaigns on LinkedIn
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TFG’s Jennifer Tramontana shares six tips for effective LinkedIn sponsored content in Forbes.
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12 Innovative Brands Revolutionizing Retail
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Retail brands are adopting new technologies to enhance consumer experiences
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The Evolution of the Workforce and the Family Friendly Workplace
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TFG combats industry burnout with flexible, family-friendly strategies, benefiting both employees and clients.
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Honoring IDW2019: Discussing Payments Change
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TFG President and Founder, Jennifer Tramontana joins women leaders to discuss payments change
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Building a Strong Company Culture across Miles
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Embracing remote work for a more productive and engaged team
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Fletcher Group and Donor Alliance Take Home Gold Leaf Awards
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Recognized for healthcare communications, marketing and public relations
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Bringing Home Hardware: Fletcher Group Wins Two MarCom Awards
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In collaboration with our clients, PR and marketing assets we helped create were recently honored by the MarCom Awards
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PR Measurement: Turning Insights into Impact
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Useful insights from Agility PR’s webinar series on the importance of PR measurement
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How to Prevent a Crisis from Careening Out of Control
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Reporters are calling. What should you do?
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7 Sweeps Strategy: The Key to Capturing the Voice of the Customer
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With The ROIG Group’s Sheree Thornsberry
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Do You Need a B2B Brand?
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How a strong B2B brand can generate huge value that you can take to the bank
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10 Elements of a Strong Crisis Plan and Common Response Fails
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Being prepared is more important than ever.
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Do You Invest in B2B Brand Awareness or Lead Gen?
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Mapping out campaigns that raise awareness for your brand and generate top-of-funnel leads
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9 Marketing Strategies Fintechs Must Embrace to Stand Out
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9 marketing strategies fintechs must embrace to stand out
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