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At The Fletcher Group, we take pride in our media relations expertise. April was another month of steady media relation wins, with some splashy coverage for TFG clients that is too exciting not to share.
Victor Hugo once said, “Nothing else in the world… is so powerful as an idea whose time has come.” Since 2015, TFG client Payfare has been developing a groundbreaking idea: a fintech solution that provides financial services like instant payouts, digital banking and loyalty/ rewards specifically for gig workers.
At TFG, the end of 2020 and start of the new year has seen all hands on deck promoting our proprietary research with Blackhawk Network, landing national media stories for the RGCA, sharing fresh studies from MetaBank and Netspend and working in tandem with client marketing teams around the globe to strategically plan for the year ahead.
The Fletcher Group is growing! We're looking for PR and marketing pros to join our team. Want to learn more? Read our post for job description and experience requirements, then send us your resume at email@example.com.
Women face numerous obstacles to career advancement and the pandemic has only exacerbated the problem. TFG Founder and President Jennifer Tramontana shares why the work of Wnet is helping to change the culture around women in the workplace.
We recently placed 5 different clients and their messages in one widely-read payments industry news article. Here's how we did it.
When PR and marketing teams collaborate, magical things can happen: Brands can insert impactful, authentic content into the sales process and build stronger relationships with buyers, influencers and advocates along the way.
Marketers often use research to inform and track brand or product strategy, but are missing the opportunity to use it for timely though-leadership.
With business travel grounded, sales teams are working harder to keep deals moving and find new prospects, and they need new support from marketing and PR. Pre-pandemic, these functions could be successful staying siloed. But no more.
In times of crisis, journalists’ priorities change. Five tips to rethink your message and media relations strategy if you want media to cover your news now.
The Fletcher Group’s analysts curate the day’s most critical stories that relate to COVID-19 impacting the payments and fintech industry from the most trusted national and international outlets. Subscribe now to receive our daily COVID-19 news roundup.
Access the 2020 Payments and Fintech Shows and Awards List to get a full picture of those events or programs making moves, and we'll stay in touch with timely submission deadlines and tips.
Access the final installment, “The Future of Retail,” which uncovers insights from retail innovators showcased at The SUMMIT and dives into the opportunities and challenges that lie ahead for modernizing retail payments.
Our founder and president, Jennifer Tramontana, is featured in Forbes revealing the five emerging retail technology trends that will lead the charge in 2020.
Public relations and earned media software company Cision released its annual State of the Media Report, investigating the roles of truth and trust in the business of journalism. Access the top five eye-opening takeaways from 2019.
A leading global fintech publication, Fintech Finance, recently interviewed our founder and president, Jennifer Tramontana, at Money20/20 USA.
Access the first installment in our research paper series that summarizes need-to-know topics about Canadian payments, gleaned through insights at the event.
Forbes recently published insights from our founder and president, Jennifer Tramontana, about how companies can build a brand that stands out and maintain the staying power to succeed.
Check out our Business Communications: Top 5 Concepts in 2019 infographic revealing the top takeaways from the conference, useful for anyone who communicates on behalf of a business.
The PRSA Gold Pick Awards recognize the most impactful PR campaigns executed throughout the year. This year, we were honored to win gold in the media campaign category for our media relations work with our client Donor Alliance.
Access the first installment in our research paper series that summarizes need-to-know topics about Canadian payments, gleaned through insights at the event
Access Euromonitor International's white paper titled, What’s new In Retail Edition 3: Emerging Global Concepts, that reveals 12 innovative brands revolutionizing retail.
As a native Canadian and payments industry veteran, I love this event and am honored to speak at the largest payments conference in the country.
With more than a million millennials becoming moms every year and as a new mom myself, parental leave is a hot topic and one that has historically been a challenge in our industry.
In honor of IDW2019, The PayPod, a Payments Canada podcast, recently invited me to join a panel discussion about women leading change in the payments industry.
Cracking the code for building a company culture and retaining employees is no small feat. Access my recent Forbes contribution sharing strategies for cultivating a winning company culture.
As part of our work with our client Donor Alliance, we were honored to take home two awards from the 2018 Colorado Healthcare Communicators Gold Leaf Awards.
We measure our success by the success of our clients. And it’s immensely rewarding when we add value to award-winning programs that help further our clients’ businesses.
Public relations and earned media software company Cision released its annual State of the Media Report, investigating a challenging year for journalists.
Since Money20/20 launched in 2012, The Fletcher Group has been heavily involved in landing speakers, securing sponsorships and hosting special events for our clients.
Crisis planning can be overwhelming, but you know it’s necessary. Also, bad news travels quickly amidst today’s condensed news cycle. So being prepared before a crisis is more important than ever.
B2B lead generation is rarely a straight path. When was the last time a customer headed to your landing page, clicked a few times and called looking for a contract?
Ever-expanding digital platforms, 24-hour news cycles and citizen journalism are the norm for media today. This means, despite the best laid plans, there are more ways for your business to find itself in the middle of a reputation scare than ever before.
There are countless benefits of working remotely. Besides flexibility and days without road rage, one of the top perks of being a remote business like The Fletcher Group is that every day is Take Your Pet to Work Day.
Sales enablement and training is a massive industry surpassing $66 million in 2016, yet many sales reps are ignoring marketing resources and overlooking PR content that can help push prospects to the finish line.
Access the 2018-2019 Payments and Fintech Shows and Awards List, and we’ll stay in touch with timely submission deadlines and tips to make your life easier throughout the year.
We are pleased to announce that CashStar, Meta Financial Group, Netspend and Paytm Canada have named The Fletcher Group as their agency of record for 2018.
If you want the best relationship with your Marketing or PR agency and the best return for your money, look for a lifestyle business.
There is no shortage of crystal ball predictions for fintech trends, but one thing is certain: The explosive growth of financial technology is disrupting long-standing financial institutions and mobile-first applications are driving fintech companies deeper into our wallets and financial lives.
The Fletcher Group is thrilled to be recognized, alongside our client Blackhawk Network, with a “Best-in-Category” honor in the ‘Best Marketing Campaign’ category by the 2017 Pay Awards.
The Canadian Prepaid Providers Organization (CPPO), the leading voice of the prepaid industry in Canada, hosted a one-day symposium in May to discuss the changing nature of the Canadian prepaid market.
Each year, we are honored to work with our client Donor Alliance to raise awareness for organ, eye and tissue donation during April, National Donate Life Month.
We sat down with our president and founder and CPPO executive director, Jennifer Tramontana, to talk about the significance of the CPPO Prepaid Symposium and the Canadian payments market.
The U.S. market provides a myriad of opportunities for Canadian technology companies to grow and reach new customers, but its size and stature can also make it hard to navigate.
To channel the infamous mission statement in Jerry Maguire ‘The Things We Think and Do Not Say: The Future of Our Business,’ the PR/marketing agency model could use some straight talk.
Fintech is democratizing financial services and helping underserved populations. Access this infographic to learn how your company can stand out in a crowded market.
I regularly counsel clients on media relations – how best to build relationships with media, secure valuable media coverage and make it onto reporters’ coveted lists of expert sources.
Consumers follow businesses on social media because they want to see what’s trending and connect with brands to understand what they stand for.
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