With business travel grounded, sales teams are working harder to keep deals moving and find new prospects, and they need new support from marketing and PR. Pre-pandemic, these functions could be successful staying siloed. But no more.
In times of crisis, journalists’ priorities change. Five tips to rethink your message and media relations strategy if you want media to cover your news now.
The average client-PR firm relationship lasts only 3 years. What you should ask prospective PR firms, and what you should know before you begin your search.
The Fletcher Group and Blackhawk Network collaborate to build and and execute Blackhawk's media and PR strategies for B2B and consumer-facing brands.
It’s time to take a proactive approach accelerate your marketing plan. Use these four concepts to guide your approach.
At The Fletcher Group, we counsel our clients on the following six principles to effectively communicate in a time of change.
The Fletcher Group’s analysts curate the day’s most critical stories that relate to COVID-19 impacting the payments and fintech industry from the most trusted national and international outlets. Subscribe now to receive our daily COVID-19 news roundup.
Access the 2020 Payments and Fintech Shows and Awards List to get a full picture of those events or programs making moves, and we'll stay in touch with timely submission deadlines and tips.
The Fletcher Group is offering one hour of crisis communications counsel free of charge.
Access the final installment, “The Future of Retail,” which uncovers insights from retail innovators showcased at The SUMMIT and dives into the opportunities and challenges that lie ahead for modernizing retail payments.
Our founder and president, Jennifer Tramontana, is featured in Forbes revealing the five emerging retail technology trends that will lead the charge in 2020.
Public relations and earned media software company Cision released its annual State of the Media Report, investigating the roles of truth and trust in the business of journalism. Access the top five eye-opening takeaways from 2019.
Access seven key elements journalists use to decide if your pitch is newsworthy, and PR best practices to make sure it is.
Access five B2B marketing strategies that we've helped clients implement to fill the sales funnel with more MQLs.
A leading global fintech publication, Fintech Finance, recently interviewed our founder and president, Jennifer Tramontana, at Money20/20 USA.
Here are five guidelines to keep in mind when developing an effective content strategy for your industry event.
Access the first installment in our research paper series that summarizes need-to-know topics about Canadian payments, gleaned through insights at the event.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Forbes recently published insights from our founder and president, Jennifer Tramontana, about how companies can build a brand that stands out and maintain the staying power to succeed.
Check out our Business Communications: Top 5 Concepts in 2019 infographic revealing the top takeaways from the conference, useful for anyone who communicates on behalf of a business.
The PRSA Gold Pick Awards recognize the most impactful PR campaigns executed throughout the year. This year, we were honored to win gold in the media campaign category for our media relations work with our client Donor Alliance.
Access the first installment in our research paper series that summarizes need-to-know topics about Canadian payments, gleaned through insights at the event
A good brainstorm has the capacity to shape a new project into the next award-winning campaign or idea.
Sponsoring your organization’s content on LinkedIn to drive new top-of-funnel relationships with the right decision makers.
Forbes recently published insights from Jennifer Tramontana, president and founder at The Fletcher Group, about the value of LinkedIn sponsored content for B2B organizations.
Access Euromonitor International's white paper titled, What’s new In Retail Edition 3: Emerging Global Concepts, that reveals 12 innovative brands revolutionizing retail.
Social media is a useful tool for B2B marketers to engage with clients, prospects, and influencers, build long-lasting relationships, boost SEO and drive quality leads into the top of the sales funnel.
As a native Canadian and payments industry veteran, I love this event and am honored to speak at the largest payments conference in the country.
I am thrilled to emcee and moderate at the 2019 CPPO Prepaid Symposium.
With more than a million millennials becoming moms every year and as a new mom myself, parental leave is a hot topic and one that has historically been a challenge in our industry.
In honor of IDW2019, The PayPod, a Payments Canada podcast, recently invited me to join a panel discussion about women leading change in the payments industry.
Cracking the code for building a company culture and retaining employees is no small feat. Access my recent Forbes contribution sharing strategies for cultivating a winning company culture.
View the emerging retail tech trends that will shape retail in 2020 and beyond.
The Fletcher Group was founded more than a decade ago as a new kind of agency that is both self-managed and entirely remote.
As part of our work with our client Donor Alliance, we were honored to take home two awards from the 2018 Colorado Healthcare Communicators Gold Leaf Awards.
We measure our success by the success of our clients. And it’s immensely rewarding when we add value to award-winning programs that help further our clients’ businesses.
Public relations and earned media software company Cision released its annual State of the Media Report, investigating a challenging year for journalists.
At the Fletcher Group, we pride ourselves on tying the results of our PR and marketing programs to our clients’ business objectives.
Every business will face a crisis at some point, whether of your own making or driven by external forces outside your control.
Since Money20/20 launched in 2012, The Fletcher Group has been heavily involved in landing speakers, securing sponsorships and hosting special events for our clients.
Creative copywriting can be tricky to assemble in a way that captures the voice of the customer and makes them thirsty for more.
Crisis planning can be overwhelming, but you know it’s necessary. Also, bad news travels quickly amidst today’s condensed news cycle. So being prepared before a crisis is more important than ever.
B2B lead generation is rarely a straight path. When was the last time a customer headed to your landing page, clicked a few times and called looking for a contract?
Many B2B companies shy away from investing in their brands. They argue that buyers only make decisions based on product viability, ease of integration and cost. We disagree.
Color trends impact us all. From home decor to fashion to event design, color and color expressions change. Brands, even B2B brands, are not immune.
Ever-expanding digital platforms, 24-hour news cycles and citizen journalism are the norm for media today. This means, despite the best laid plans, there are more ways for your business to find itself in the middle of a reputation scare than ever before.
As a PR and marketing agency we often help clients develop new websites. We recently went through the same experience.
We help growth companies generate leads and nurture them to a quicker close. Two departments are critical in this process – sales and marketing.
There are countless benefits of working remotely. Besides flexibility and days without road rage, one of the top perks of being a remote business like The Fletcher Group is that every day is Take Your Pet to Work Day.
Sales enablement and training is a massive industry surpassing $66 million in 2016, yet many sales reps are ignoring marketing resources and overlooking PR content that can help push prospects to the finish line.
Access the 2018-2019 Payments and Fintech Shows and Awards List, and we’ll stay in touch with timely submission deadlines and tips to make your life easier throughout the year.
We pride ourselves on connecting our PR and marketing programs to our clients’ business goals. Media relations is no exception.
According to Gallup, nearly half of U.S. workers—43 percent—spend at least some time working remotely; at Fletcher Group, that number is 100 percent.
We are pleased to announce that CashStar, Meta Financial Group, Netspend and Paytm Canada have named The Fletcher Group as their agency of record for 2018.
If you want the best relationship with your Marketing or PR agency and the best return for your money, look for a lifestyle business.
There is no shortage of crystal ball predictions for fintech trends, but one thing is certain: The explosive growth of financial technology is disrupting long-standing financial institutions and mobile-first applications are driving fintech companies deeper into our wallets and financial lives.
Every business knows that social media is a must, but using it successfully can be a moving target.
The Fletcher Group is thrilled to be recognized, alongside our client Blackhawk Network, with a “Best-in-Category” honor in the ‘Best Marketing Campaign’ category by the 2017 Pay Awards.
The Canadian Prepaid Providers Organization (CPPO), the leading voice of the prepaid industry in Canada, hosted a one-day symposium in May to discuss the changing nature of the Canadian prepaid market.
Each year, we are honored to work with our client Donor Alliance to raise awareness for organ, eye and tissue donation during April, National Donate Life Month.
We sat down with our president and founder and CPPO executive director, Jennifer Tramontana, to talk about the significance of the CPPO Prepaid Symposium and the Canadian payments market.
When you create content, are you writing for your target audience, or for search engines? The answer should be both, but what if it’s neither?
The U.S. market provides a myriad of opportunities for Canadian technology companies to grow and reach new customers, but its size and stature can also make it hard to navigate.
To channel the infamous mission statement in Jerry Maguire ‘The Things We Think and Do Not Say: The Future of Our Business,’ the PR/marketing agency model could use some straight talk.
Fintech is democratizing financial services and helping underserved populations. Access this infographic to learn how your company can stand out in a crowded market.
I regularly counsel clients on media relations – how best to build relationships with media, secure valuable media coverage and make it onto reporters’ coveted lists of expert sources.
If you have great content that’s not getting the attention it deserves, think about how multimedia elements can draw attention to your topic.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Consumers follow businesses on social media because they want to see what’s trending and connect with brands to understand what they stand for.
All articles loaded
No more articles to load
Scroll to Top