Our Insights.
Insights from The Fletcher Group’s 2026 Leadership Retreat The global payments industry is experiencing one of the most consequential periods of transformation in its history. New technologies, changing consumer expectations, evolving business models and regulatory complexity are reshaping how money moves and who controls the customer relationship. For companies operating in this environment, the challenge […]
Insights from The Fletcher Group’s 2026 Leadership Retreat The global payments industry is experiencing one of the most consequential periods of transformation in its history. New technologies, changing consumer expectations, evolving business models and regulatory complexity are reshaping how money moves and who controls the customer relationship. For companies operating in this environment, the challenge […]
The fifth annual Women CMOs in Fintech Report examines what happens now that AI is part of everyday marketing work. Based on conversations with fintech marketing leaders, the research looks at the CMO’s growing influence across the business, how teams are using AI in practice, the rise of AI search, and why experience and judgment […]
Sometimes company news isn’t big enough to carry a story on its own. Here’s how experienced PR teams find the more interesting story around an announcement, match each angle to the right reporter, and know when to wait. There’s a familiar moment in PR. A company has news, leadership is excited, and the team has […]
If you’re a communications or marketing pro, or work closely with one, you know the power of high-profile success, like nailing a campaign message or securing a key interview. But while the results are highly visible, only you and your team understand what it really took to get there. While a lot of that work is […]
Integrated marketing communications helps B2B brands shape buyer perception across AI search, media, content and sales while increasing the business value of every campaign.
AI has made it easier for brands to publish content quickly, but speed can weaken trust when editorial standards slip.
Operating in crowded, sophisticated industries requires sharp communicators who understand the market to create credible separation.
The Fletcher Group’s Anna Kragie spoke with Tearsheet about the AI problem facing so many financial brands.
Coordinated PR and marketing increase the likelihood your brand appears in trusted sources and gets cited by LLMs and AI search.
Today’s PR strategies must balance earned coverage with responsible sponsored content to help sustain the journalism that gives media its credibility.
AI is amplifying the reach of earned media just as newsrooms face growing financial pressure. Today’s PR strategies must balance earned coverage with responsible sponsored content to help sustain the journalism that gives media its credibility.
The 2025 Women CMOs in Fintech report spotlights the evolving role of the fintech CMO—from brand leader to business strategist. CMOs are driving revenue, leading AI adoption, expanding cross-functional influence, and shifting budgets toward high-impact investments.
The 2025 Women CMOs in Fintech report spotlights the evolving role of the fintech CMO—from brand leader to business strategist. CMOs are driving revenue, leading AI adoption, expanding cross-functional influence, and shifting budgets toward high-impact investments.
The 2025 Women CMOs in Fintech report spotlights the evolving role of the fintech CMO—from brand leader to business strategist. CMOs are driving revenue, leading AI adoption, expanding cross-functional influence, and shifting budgets toward high-impact investments.
At the 2025 Canada Fintech Forum, leaders spotlighted AI in fraud prevention, consumer credit alternatives, and real-time payments.
Strategic PR and marketing help complex businesses transform technical strengths into market momentum. Here’s how.
This guide breaks down each must-have to help you hire a PR agency perfect for your needs.
Six questions with Ray Leach, Director of Fintech, Augustana University, on what’s next for fintech and payments.
We sat down with LLM and GEO expert Rosemary Brisco to discuss how brands can advance their LLM visibility.
Gen Alpha is shaping the future of digital behavior. Here’s how brands can forge genuine connections with them.
Six practical tips to help you make the most of your pay-to-play investment—and avoid the common missteps that can derail even the best strategies.
Getting visibility for loyalty and rewards solutions takes more than just having a great offering. The stories that are gaining traction and getting recognition are the ones that connect loyalty to broader business value and market dynamics. Here’s what’s shaping the narrative around loyalty in 2025: Own the economic conversation The most compelling stories in […]
Companies that tap into non-traditional media channels will build deeper credibility, reach key stakeholders, and stay relevant.
Media relations wins can guide buyer decisions, reinforce credibility, and create momentum that turns interest into action. Here’s how PR can impact sales in four ways.
Explore the fintech and payments trends driving media interest, and what that will mean for businesses that want to stay in the conversation in 2025.
TFG Featured in Global Fintech Series: Carey Madsen explores three key shifts redefining the fintech CMO role.
The Fletcher Group’s third annual Women CMOs in Fintech eBook explores how these leaders are innovating and driving growth.
The Financial Brand featured insights from The Fletcher Group’s 2024 Women CMOs in Fintech Report.
These insights offer tremendous value for payments and fintech businesses looking to collaborate with retailers.
Gen AI for Marketers: It can be a game-changer, but only if used wisely. Read on for four tips on how marketers can leverage Gen AI effectively.
7 PR strategies for fintech companies in the evolving media landscape.
Awareness vs. Demand Gen vs. Lead Gen
5 tips to media train technical experts.
What we learned at 5 Q2 conferences
Top trends shaping loyalty in 2024
Hot loyalty topics to boost your media relations
Read our takeaways from Google’s AI show
Exploring Canada’s payments innovation show
A deeper knowledge for effective campaigns
Strategies to help unify sales and marketing.
Read our takeaways from Fintech Meetup 2024
5 tips to improve funnel performance.
Ethical Gen AI use for PR and marketing.
Making connections on stage and off
Our 2nd annual report explores key trends impacting marketers across the sector
2023 Boutique Agency of the Year
Media relations strategy for B2B brands
We will be leading a panel focusing on the unique role of women leaders in fintech
Tips to develop your brand playbook
Perspectives from a PR Agency Veteran
Six pitching tips for holiday headlines
Drive brand awareness and growth
Insights from top payments brands
With The ROIG Group’s Sheree Thornsberry
Key trends that are redefining public relations and marketing
Entrepreneur Honored by PRNEWS
B2B media relations campaign drove 250+ placements
Research that fits your business and your budget.
How to plan for growth in a time of rapid change
Can PR drive sales growth and deliver ROI? And if so how do you measure it?
Make the most of extra budget
Netspend and TreviPay Join Client Roster
Brands, journalists connecting in new ways
How your brand can stand out in the inbox
PR campaigns garner two awards
PR Pros and journalists: building better bridges
When PR and marketing teams collaborate, magical things can happen:
Research drives timely relevant content.
What does it mean to have a strong agency partnership?
Consistent and clear communications are critical.
Forbes published insights from our founder and president, Jennifer Tramontana
How to rethink your message and media approach
Forbes, published insights from our founder and president, Jennifer Tramontana
5 strategies for building a lasting brand.
TFG’s Jennifer Tramontana shares six tips for effective LinkedIn sponsored content in Forbes.
Retail brands are adopting new technologies to enhance consumer experiences
TFG combats industry burnout with flexible, family-friendly strategies, benefiting both employees and clients.
TFG President and Founder, Jennifer Tramontana joins women leaders to discuss payments change
Embracing remote work for a more productive and engaged team
Recognized for healthcare communications, marketing and public relations
In collaboration with our clients, PR and marketing assets we helped create were recently honored by the MarCom Awards
Useful insights from Agility PR’s webinar series on the importance of PR measurement
Reporters are calling. What should you do?
With The ROIG Group’s Sheree Thornsberry
How a strong B2B brand can generate huge value that you can take to the bank
Being prepared is more important than ever.
Mapping out campaigns that raise awareness for your brand and generate top-of-funnel leads
9 marketing strategies fintechs must embrace to stand out
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