Color trends impact us all. From home decor to fashion to event design, color and color expressions change. Brands, even B2B brands, are not immune. If your company is considering a website refresh in the next year, it would be wise to consider today’s color trends.
This list of seven key trends could get your creativity flowing:
- Palettes and patterns inspired by the 80s and 90s – everything old is new again!
- 50 shades of… pink
- Gradients – making a rapid comeback in web design
- Color-based interactions – using colors as indicators of how a user should interact with and experience a site
- Embracing Ultra Violet, Pantone’s color of the year
- Duotone – vibrant and contrasting shades to achieve the powerful effect
- Brutalism palettes – a wide range of colors fill oblique shapes, unexpected layouts, and sometimes-jarring patterns
Increased budget is especially vital for fintech companies in the growth stage, particularly those aiming to secure funding in the near future. Other reasons fintech companies will continue to invest more in marketing include needing to enhance visibility before major announcements, continuing to build back post-Covid, and a desire for best-in-class content and event strategies. Many CMOs report they are outsourcing work to achieve their strategic goals efficiently.
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