Business Acumen Applied
We appreciate what builds a successful business, not only a successful marketing program. Institutional knowledge grounds our programs and we infuse them with creativity. Our services are time-tested but nimble enough to respond to shifting trends. We serve large, public organizations as well as tomorrow’s leaders.
- All
- Research
- Branding and Messaging
- Public Relations
- Content Marketing
- Media
- Outsourced Marketing
- Content and Thought Leadership
- News
Built sustained brand awareness around Canadian fintech IPO
Payfare Inc., a Toronto-based fintech powering digital banking and instant payout solutions for today's gig workforce, turned to The Fletcher Group to build a solid marketing foundation as the brand prepared to list on the Toronto Stock Exchange and expand internationally.
Introduced faster payments solutions to new target audiences
MetaBank wanted to transform its brand from a community bank and traditional prepaid card issuer into an enabler of faster payments solutions for innovative businesses and fintech brands.
Dominated share of voice in earned media
Blackhawk Network is shaping the future of global branded payments with the prepaid products, technologies and network that connect brands and people. We have worked with Blackhawk since 2013, helping build and protect its B2B and consumer-facing brands. We are tasked with helping the company manage its reputation and promote thought leadership.
Repositioned a legacy player for the fintech revolution
Galileo Financial Technologies, an established payments technology company partnered with us to reintroduce itself to prospects and accelerate its leads from the fintech sector.
Established the leading voice in payments innovation for Canadian business and government
The leading digital banking and payments association in Canada relies on The Fletcher Group to grow its membership and maintain its position as the leading voice to business and government on payments innovation through thought leadership, speaking engagements and content marketing.
Founded an integrated marketing effort
Prepaid technologies is one of the fastest-growing prepaid payments and rewards companies, taking the paper, the hassle and the expense out of payroll, purchasing, rewards, incentives and more. For the past five years we have delivered a sustainable content marketing program that drives brand awareness, leads, engagement and supports the complete sales cycle.
Created recognized thought leaders in a competitive industry
We were retained by KO Law Firm, an innovative corporate and commercial law firm, to serve as its outsourced marketing department. Our primary goals are to increase brand awareness, showcase the expertise of the firm’s experienced attorneys in key practice and industry areas and drive new business.
Positioned a fintech innovator for acquisition
RentBureau turned to The Fletcher Group to simplify its messaging, and build a groundswell of awareness that would support a successful exit strategy.
Established the voice of an industry in earned media
The Retail Gift Card Association represents 100+ regional and national brands that operate in the retail, restaurant, travel, and entertainment space. The organization promotes best practices to help the industry grow, shaping it in ways that benefit both members and consumers
Completed content marketing effort to drive valuation
Contact Solutions was a leader in automated customer care solutions but wanted to launch a content marketing program to increase inbound leads and enhance brand awareness in new verticals.
Launched a mobile payment app
The mobile app startup that helps you sell your car with the snap of a photo wanted to launch the app in their first major metropolitan market. We were tasked with generating ongoing PR buzz with product news.
Targeted marketing efforts through email campaigns
Arroweye is a fintech company that delivers real-time, innovative card solutions to the retail and prepaid industries. They wanted to expand into the credit and debit space with banks and needed to generate awareness about their company and their superior solutions.
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