Building sustained brand awareness around a fintech IPO

Payfare Inc., a Toronto-based fintech powering digital banking and instant payout solutions for today’s gig workforce, selected The Fletcher Group as its Agency of Record to develop a memorable story, increase executive visibility and build a solid marketing foundation as the brand prepared to list on the Toronto Stock Exchange and expand in the US and internationally.

The Results.

• By taking a proactive editorial approach and successfully showcasing Payfare as a fintech that embodies leadership, innovation and growth, we generated more than 50 media placements and more than 149 million impressions before the IPO. Notable placements include BNN Bloomberg, Financial Post, Forbes and PYMNTS.com.
• Payfare successfully closed its IPO in March 2021 for total gross proceeds of $65.4 million CAD. 
• Following the IPO, we continued to drive brand awareness with an executive visibility platform for CEO and Founder Marco Margiotta. Payfare has been featured in 500 news stories in 2021 including Barrons, Fintech Finance, Finextra, Forbes and Payments Journal.
• Payfare rose to a 43% share of voice, with its closest competitor at 32%