Tag: PR
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Below the Communications Iceberg: Why our best work is often invisible
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If you’re a communications or marketing pro, or work closely with one, you know the power of high-profile success, like nailing a campaign message or securing a key interview. But while the results are highly visible, only you and your team understand what it really took to get there. While a lot of that work is…
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The New PR Playbook: Non-Traditional Media Channels in Financial Services
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Companies that tap into non-traditional media channels will build deeper credibility, reach key stakeholders, and stay relevant.
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From Awareness to Action: How PR Drives Sales Enablement and Builds Buyer Confidence
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Media relations wins can guide buyer decisions, reinforce credibility, and create momentum that turns interest into action. Here’s how PR can impact sales in four ways.
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Fintech PR: What’s Catching Media Attention for 2025
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Explore the fintech and payments trends driving media interest, and what that will mean for businesses that want to stay in the conversation in 2025.
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The Evolving Role of Fintech CMOs: 3 Key Shifts Shaping the Future
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TFG Featured in Global Fintech Series: Carey Madsen explores three key shifts redefining the fintech CMO role.
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7 Key PR Strategies for Fintech Companies in an Evolving Media Landscape
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7 PR strategies for fintech companies in the evolving media landscape.
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Financial Services and Fintech Media Training: How to Turn Your Brand’s Technical Expert into Your Best Spokesperson
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5 tips to media train technical experts.
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7 Media Trends in Loyalty / Rewards You Need to Be Talking About
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Hot loyalty topics to boost your media relations
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Gen AI Tools for Marketing and PR: A Framework for Compliant and Ethical Use
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Ethical Gen AI use for PR and marketing.
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TFG and Client Brands Make a Splash at Money20/20
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Making connections on stage and off
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2023 Women CMOs in Fintech Report
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Our 2nd annual report explores key trends impacting marketers across the sector
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The Fletcher Group Wins PR Daily’s Boutique Agency of the Year
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2023 Boutique Agency of the Year
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We’re Speaking at Money 20/20
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We will be leading a panel focusing on the unique role of women leaders in fintech
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B2B Branding: Why You Need a Brand Positioning Playbook
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Tips to develop your brand playbook
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Holiday Media Coverage: Why It’s Important and How to Get It
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Six pitching tips for holiday headlines
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TFG Wins 2022 Bronze Anvil Award
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B2B media relations campaign drove 250+ placements
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How to Plan Your Next PR and Content Research Project
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Research that fits your business and your budget.
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Creating a Future-Proof PR and Content Marketing Plan
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How to plan for growth in a time of rapid change
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How PR Drives Sales Growth
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Can PR drive sales growth and deliver ROI? And if so how do you measure it?
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Media Focus and Formats Have Radically Shifted
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Brands, journalists connecting in new ways
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B2B Newsletter ROI: Email Marketing Strategies Worth Your Time
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How your brand can stand out in the inbox
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TFG and Blackhawk Network Recognized by PRSA
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PR campaigns garner two awards
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Journalist/PR Collaboration Headlines Muck Rack’s 2022 PR Report
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PR Pros and journalists: building better bridges
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7 Questions to Ask When Hiring a PR Firm
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What does it mean to have a strong agency partnership?
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The Evolution of the Workforce and the Family Friendly Workplace
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TFG combats industry burnout with flexible, family-friendly strategies, benefiting both employees and clients.
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Do You Need a B2B Brand?
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How a strong B2B brand can generate huge value that you can take to the bank
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9 Marketing Strategies Fintechs Must Embrace to Stand Out
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9 marketing strategies fintechs must embrace to stand out
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