Tag: B2B
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Payments at an Inflection Point: 10 Trends and What They Mean for PR and Marketing
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Where the industry is headed and how communications strategies must evolve alongside it.
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Make Every Marketing Dollar Work Harder: How Integrated Communications Shapes Buyer Perception
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Integrated marketing communications helps B2B brands shape buyer perception across AI search, media, content and sales while increasing the business value of every campaign.
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Staying Human in the Age of AI: How Brands Can Use AI Without Losing Trust (Or Creating Slop)
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AI has made it easier for brands to publish content quickly, but speed can weaken trust when editorial standards slip.
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Highly Technical Brands Need Expert Storytellers
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Operating in crowded, sophisticated industries requires sharp communicators who understand the market to create credible separation.
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AI has made it cheaper than ever to sound like everyone else
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The Fletcher Group’s Anna Kragie spoke with Tearsheet about the AI problem facing so many financial brands.
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How Integrated PR and Marketing Improve AI Visibility and B2B Buyer Trust
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Coordinated PR and marketing increase the likelihood your brand appears in trusted sources and gets cited by LLMs and AI search.
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The New Rules of PR in 2026: Better Media Pitching, Stronger Journalist Relationships, and AI Visibility
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Today’s PR strategies must balance earned coverage with responsible sponsored content to help sustain the journalism that gives media its credibility.
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Earned Media’s Moment Comes With a Responsibility
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AI is amplifying the reach of earned media just as newsrooms face growing financial pressure. Today’s PR strategies must balance earned coverage with responsible sponsored content to help sustain the journalism that gives media its credibility.
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Lessons from 20 Years in Payments and Fintech Communications: An Interview with Our Founder
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The 2025 Women CMOs in Fintech report spotlights the evolving role of the fintech CMO—from brand leader to business strategist. CMOs are driving revenue, leading AI adoption, expanding cross-functional influence, and shifting budgets toward high-impact investments.
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How AI Is Transforming B2B Marketing: The New Buyer’s Journey
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The 2025 Women CMOs in Fintech report spotlights the evolving role of the fintech CMO—from brand leader to business strategist. CMOs are driving revenue, leading AI adoption, expanding cross-functional influence, and shifting budgets toward high-impact investments.
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7 Key PR Strategies for Fintech Companies in an Evolving Media Landscape
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7 PR strategies for fintech companies in the evolving media landscape.
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The Difference Between Brand Awareness, Demand Generation, and Lead Generation: Setting the Right Expectations For Each Strategy
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Awareness vs. Demand Gen vs. Lead Gen
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2023 Women CMOs in Fintech Report
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Our 2nd annual report explores key trends impacting marketers across the sector
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The Value of Trade Versus National Business Media
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Media relations strategy for B2B brands
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We’re Speaking at Money 20/20
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We will be leading a panel focusing on the unique role of women leaders in fintech
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B2B Branding: Why You Need a Brand Positioning Playbook
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Tips to develop your brand playbook
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Holiday Media Coverage: Why It’s Important and How to Get It
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Six pitching tips for holiday headlines
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TFG Wins 2022 Bronze Anvil Award
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B2B media relations campaign drove 250+ placements
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How to Plan Your Next PR and Content Research Project
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Research that fits your business and your budget.
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Creating a Future-Proof PR and Content Marketing Plan
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How to plan for growth in a time of rapid change
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How PR Drives Sales Growth
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Can PR drive sales growth and deliver ROI? And if so how do you measure it?
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Media Focus and Formats Have Radically Shifted
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Brands, journalists connecting in new ways
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B2B Newsletter ROI: Email Marketing Strategies Worth Your Time
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How your brand can stand out in the inbox
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TFG and Blackhawk Network Recognized by PRSA
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PR campaigns garner two awards
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Journalist/PR Collaboration Headlines Muck Rack’s 2022 PR Report
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PR Pros and journalists: building better bridges
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The Evolution of the Workforce and the Family Friendly Workplace
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TFG combats industry burnout with flexible, family-friendly strategies, benefiting both employees and clients.
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Do You Need a B2B Brand?
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How a strong B2B brand can generate huge value that you can take to the bank
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9 Marketing Strategies Fintechs Must Embrace to Stand Out
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9 marketing strategies fintechs must embrace to stand out
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