Tag: B2B
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How AI Is Transforming B2B Marketing: The New Buyer’s Journey
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The 2025 Women CMOs in Fintech report spotlights the evolving role of the fintech CMO—from brand leader to business strategist. CMOs are driving revenue, leading AI adoption, expanding cross-functional influence, and shifting budgets toward high-impact investments.
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7 Key PR Strategies for Fintech Companies in an Evolving Media Landscape
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7 PR strategies for fintech companies in the evolving media landscape.
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The Difference Between Brand Awareness, Demand Generation, and Lead Generation: Setting the Right Expectations For Each Strategy
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Awareness vs. Demand Gen vs. Lead Gen
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2023 Women CMOs in Fintech Report
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Our 2nd annual report explores key trends impacting marketers across the sector
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The Value of Trade Versus National Business Media
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Media relations strategy for B2B brands
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We’re Speaking at Money 20/20
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We will be leading a panel focusing on the unique role of women leaders in fintech
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B2B Branding: Why You Need a Brand Positioning Playbook
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Tips to develop your brand playbook
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Holiday Media Coverage: Why It’s Important and How to Get It
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Six pitching tips for holiday headlines
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TFG Wins 2022 Bronze Anvil Award
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B2B media relations campaign drove 250+ placements
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How to Plan Your Next PR and Content Research Project
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Research that fits your business and your budget.
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Creating a Future-Proof PR and Content Marketing Plan
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How to plan for growth in a time of rapid change
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How PR Drives Sales Growth
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Can PR drive sales growth and deliver ROI? And if so how do you measure it?
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Media Focus and Formats Have Radically Shifted
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Brands, journalists connecting in new ways
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B2B Newsletter ROI: Email Marketing Strategies Worth Your Time
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How your brand can stand out in the inbox
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TFG and Blackhawk Network Recognized by PRSA
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PR campaigns garner two awards
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Journalist/PR Collaboration Headlines Muck Rack’s 2022 PR Report
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PR Pros and journalists: building better bridges
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The Evolution of the Workforce and the Family Friendly Workplace
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TFG combats industry burnout with flexible, family-friendly strategies, benefiting both employees and clients.
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Do You Need a B2B Brand?
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How a strong B2B brand can generate huge value that you can take to the bank
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9 Marketing Strategies Fintechs Must Embrace to Stand Out
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9 marketing strategies fintechs must embrace to stand out
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