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In the third year of our Women CMOs in Fintech report, we investigate emerging developments in the financial technology sector and highlight the strategies these leaders are using to advance some of the most well-known fintech brands. Our third-anniversary report compares data to previous years to better understand the evolution of the role of the Chief Marketing Officer in fintech, and the tactics that change along with it.
Key insights you’ll discover in this year’s report include:
- Fintech CMOs are well-positioned to step into the CEO role
- Fintech brands need to do more to earn trust
- Marketing budgets are increasing in 2025, with more investment in PR and earned media
“It’s inspiring to hear from the creative architects behind many of fintech’s standout brands. Their perspectives illuminate a promising path for the industry’s ongoing growth and prosperity,” said Jennifer Tramontana, president of The Fletcher Group. “We remain committed to supporting and elevating women’s voices in the dynamic financial services space. This report not only highlights key insights into the fintech landscape but also honors the remarkable contributions and viewpoints of women leaders, paving the way for a brighter future.”
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