How to Reposition to Win Right Now
What do your buyers need from you most right now? Are there new prospects that can use your products or services in a different way? This is a critical time to refine your message to ensure you’re telling the most relevant story possible. Whether you need to repackage, reposition or reprioritize your marketing messages, you don’t want to miss the opportunity to solve a new or more pressing problem to maintain or grow your market share. We help brands put their best foot forward with smart positioning and engaging content.
Go-to-Market Messaging and Positioning
We use our industry expertise to help you quickly review the competitive landscape and buyer needs to create positioning and messaging that stands out. Using a turnkey process ensures thoughtful, comprehensive outcomes without tying up your team in a lengthy, time-consuming project. Our process includes:
Stakeholder interviews
competitive
analysis
IDENTIFY KEY DIFFERENTIATORS
Deliver MESSAGING
+ POSITIONING
Key Outcomes
Refined positioning serves as the foundation for key sales and marketing assets that can quickly be plugged in to content in every channel. And, the process is easily replicable as needed for future product iterations or other developments.
Customer Needs Statements
NEW GO-TO-MARKET POSITIONING
PRODUCT USE CASES AND MESSAGING
SALES ENABLEMENT MATERIALS
Customer Case Studies
Case studies are the best way to bring a product to life and support content marketing efforts. Our experienced team of writers conduct professional interviews based on our subject matter expertise, making the process quick and pain free for your team and your customers. Our process:
PRE-INTERVIEW
RESEARCH
To understand product benefits and customer pain points
INTERNAL TEAM /
SME INTERVIEWS
To add context and uncover customer success stories
PARTNER / CUSTOMER
INTERVIEWS
To generate testimonials and key results for a compelling narrative
What We Deliver
A 1-2 page case study for each customer covering relationship, strategy, execution, outcomes and client testimonials to be customized into multiple assets for sales, on the web, in email campaigns or with media.
Ready to put our expertise to work?
Need to scale other areas of your marketing program? We can help with that too.
content marketing
We will bring you ideas that support your growth efforts now and write content with limited input needed from your team. We’re adept at simplifying complex stories and humanizing product explanations so people take action.
sales enablement
PR and thought leadership marketing content for sales team is a powerful non-salesy tool, particularly in this environment. Our proven process is loved by sales teams because it helps them close deals more quickly.
Media relations
We are in constantly in touch with national and trade media filling their vast needs for content. We can craft press releases, reposition older news, and showcase your thought leadership to press and podcast hosts.
Social Media support
We can plug in to help existing staff grow your social impact, or quickly build a new social presence and drive engagement. We can handle daily posting to running sponsored campaigns that drive new leads.
Content that gets used: What our clients say
on our blog
