2025 CMOs in Fintech Report

In the fourth year of our Women CMOs in Fintech Report, we explore how marketing leadership continues to expand beyond brand stewardship into a central driver of business growth. This year’s research examines how women CMOs are shaping product, revenue, AI strategy, and customer experience—cementing marketing as a force that defines the business itself. 

Key insights you’ll discover in this year’s report include: 

• The CMO role is rapidly expanding into product, operations, and revenue ownership
• Revenue attribution has become essential, with CMOs expected to prove business impact
• AI is no longer experimental—it’s reshaping marketing strategy and buyer behavior 
• Budgets are rising in 2026, with increased focus on analytics, thought leadership, and high-value in-person events  

“Hearing directly from the creative architects behind fintech’s most distinctive brands gives us a clear window into how marketing leaders are shaping the future,” said Jennifer Tramontana, president of The Fletcher Group. “Their inspiring insights show why marketing’s seat at the table is secure—and why CMOs have the skills necessary to lead in the AI era.”