Leveraging quantitative market research to fuel PR and content marketing campaigns is a great way to build brand awareness, increase share of voice and attract new prospects. We share tips for setting up a market research study that meets your objectives and fits your budget.
Muck Rack’s 2022 State of Journalism Report is out. We’ve identified 5 key trends which will shape how PR Pros and Journalists collaborate (that’s right: collaborate!) to publish high quality news and content this year and beyond.
in 2005, The Fletcher Group built a virtual team that put a focus on people and talent versus geographic location and traditional schedules. Here’s what we’ve learned from 15 years of experience in a virtual office where talented, ambitious people come together and own their work experience.
Eighteen months into the COVID pandemic and the ground still feels unsettled under our feet. So how do businesses plan for growth in a time of hyper-rapid change? We examine the top trends and technologies reshaping how PR and marketing teams approach 2022 and beyond.
PR and sales can no longer operate separately. PR must drive sales growth in today’s 24/7 news cycle. Here’s how to embrace this connection.
We’ve just added a top financial brand and extended a long-time relationship. See why payments and fintech brands select The Fletcher Group.
Journalists, like PR people, have experienced radical shifts in how business gets done. These key changes may influence your approach in 2021.
The Fletcher Group earned two accolades on behalf of client Blackhawk Network by the Public Relations Society of America
The Fletcher Group is growing. We’re thrilled to announce that we’ve recently added several new media and content experts to our strong team of payments and fintech pros.
payment and fintech shows are beginning the transition back to in-person or hybrid formats, so we asked two experts about the digital transformation of industry events and what their role may be going forward.
The Fletcher Group. Trusted, senior-level consultants.
©2022. The Fletcher Group. All rights reserved.
