Social media is a useful tool for B2B marketers to engage with clients, prospects, and influencers, build long-lasting relationships, boost SEO and drive quality leads into the top of the sales funnel.
Cracking the code for building a company culture and retaining employees is no small feat. Access my recent Forbes contribution sharing strategies for cultivating a winning company culture.
Public relations and earned media software company Cision released its annual State of the Media Report, investigating a challenging year for journalists.
Since Money20/20 launched in 2012, The Fletcher Group has been heavily involved in landing speakers, securing sponsorships and hosting special events for our clients.
Every business will face a crisis at some point, whether of your own making or driven by external forces outside your control.
Creative copywriting can be tricky to assemble in a way that captures the voice of the customer and makes them thirsty for more.
Crisis planning can be overwhelming, but you know it’s necessary. Also, bad news travels quickly amidst today’s condensed news cycle. So being prepared before a crisis is more important than ever.
B2B lead generation is rarely a straight path. When was the last time a customer headed to your landing page, clicked a few times and called looking for a contract?