Sponsored content is an increasingly popular form of inbound marketing used to reach target audiences. We’ve collected best practices from decades of experience to craft a comprehensive Sponsored Content Playbook. Let us show you how to make the most of these pay-to-play partnerships.
The holiday season is a great time for retail brands to land highly-visible media placements. However, Q4 is the most crowded and competitive time to pitch. To rise above the noise and capture a piece of the conversation this holiday season, here’s what your pitch team should be doing for you.
Professional services companies can benefit from modern PR and marketing practices that utilize industry research, branding strategies and content marketing. We show you how it’s done with 4 tips (and examples) for integrating PR and marketing to grow your business.
We interviewed some of the fintech industry’s most dynamic CMOs. Discover what’s driving their branding and lead gen strategies heading into 2023 in our new eBook.
We sat down with Payments industry veteran Sheree Thornsberry from The ROIG Group to hash out what new entrants to the payments space – fintechs and non-fintechs alike – need to know now.
We’ve combed through MuckRack’s 2022 State of PR Report to analyze three key findings informing our current work and our strategic planning for the future.
Fletcher Group Founder and President Jennifer Tramontana was recently named one of PRNEWS’ Top Women in PR for 2022. Jennifer, who founded The Fletcher Group in 2005 and has led the agency for more than 17 years, was honored in the Entrepreneurs category of the awards.
We took home a PRSA Bronze Anvil Award of Commendation in the “B2B Media Relations” category this year. We were recognized for our holiday media campaign on behalf client Blackhawk Network. Read more about the award, the campaign and our stellar results.
Leveraging quantitative market research to fuel PR and content marketing campaigns is a great way to build brand awareness, increase share of voice and attract new prospects. We share tips for setting up a market research study that meets your objectives and fits your budget.
Muck Rack’s 2022 State of Journalism Report is out. We’ve identified 5 key trends which will shape how PR Pros and Journalists collaborate (that’s right: collaborate!) to publish high quality news and content this year and beyond.
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