Category: Public Relations
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How AI Is Reshaping Fintech Marketing: 4 Insights From Women CMOs
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The fifth annual Women CMOs in Fintech Report examines what happens now that AI is part of everyday marketing work. Based on conversations with fintech marketing leaders, the research looks at the CMO’s growing influence across the business, how teams are using AI in practice, the rise of AI search, and why experience and judgment…
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Your News Isn’t That Newsworthy. Now What?
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Sometimes company news isn’t big enough to carry a story on its own. Here’s how experienced PR teams find the more interesting story around an announcement, match each angle to the right reporter, and know when to wait. There’s a familiar moment in PR. A company has news, leadership is excited, and the team has…
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Below the Communications Iceberg: Why our best work is often invisible
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If you’re a communications or marketing pro, or work closely with one, you know the power of high-profile success, like nailing a campaign message or securing a key interview. But while the results are highly visible, only you and your team understand what it really took to get there. While a lot of that work is…
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7 Key PR Strategies for Fintech Companies in an Evolving Media Landscape
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7 PR strategies for fintech companies in the evolving media landscape.
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Financial Services and Fintech Media Training: How to Turn Your Brand’s Technical Expert into Your Best Spokesperson
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5 tips to media train technical experts.
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Gen AI Tools for Marketing and PR: A Framework for Compliant and Ethical Use
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Ethical Gen AI use for PR and marketing.
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TFG and Client Brands Make a Splash at Money20/20
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Making connections on stage and off
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We’re Speaking at Money 20/20
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We will be leading a panel focusing on the unique role of women leaders in fintech
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Allow Agency Staff to Own Their Work Experience
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Perspectives from a PR Agency Veteran
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Holiday Media Coverage: Why It’s Important and How to Get It
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Six pitching tips for holiday headlines
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4 Ways PR and Marketing Helps Professional Services Stand Out
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Drive brand awareness and growth
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A Day in NYC: TFG Explores Power of Payments
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Insights from top payments brands
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What New Entrants to the Payments Market Need to Know Now
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With The ROIG Group’s Sheree Thornsberry
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3 PR Trends to Watch Now
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Key trends that are redefining public relations and marketing
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TFG’s Jennifer Tramontana Named a Top Woman in PR for 2022
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Entrepreneur Honored by PRNEWS
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TFG Wins 2022 Bronze Anvil Award
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B2B media relations campaign drove 250+ placements
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How to Plan Your Next PR and Content Research Project
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Research that fits your business and your budget.
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Creating a Future-Proof PR and Content Marketing Plan
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How to plan for growth in a time of rapid change
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How PR Drives Sales Growth
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Can PR drive sales growth and deliver ROI? And if so how do you measure it?
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Two Top Payments and Fintech Brands Select TFG as Agency of Record
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Netspend and TreviPay Join Client Roster
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Media Focus and Formats Have Radically Shifted
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Brands, journalists connecting in new ways
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TFG and Blackhawk Network Recognized by PRSA
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PR campaigns garner two awards
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Journalist/PR Collaboration Headlines Muck Rack’s 2022 PR Report
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PR Pros and journalists: building better bridges
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Fletcher Group and Donor Alliance Take Home Gold Leaf Awards
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Recognized for healthcare communications, marketing and public relations
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Bringing Home Hardware: Fletcher Group Wins Two MarCom Awards
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In collaboration with our clients, PR and marketing assets we helped create were recently honored by the MarCom Awards
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