We interviewed some of the fintech industry’s most dynamic CMOs. Discover what’s driving their branding and lead gen strategies heading into 2023 in our new eBook.
We sat down with Payments industry veteran Sheree Thornsberry from The ROIG Group to hash out what new entrants to the payments space – fintechs and non-fintechs alike – need to know now.
We’ve combed through MuckRack’s 2022 State of PR Report to analyze three key findings informing our current work and our strategic planning for the future.
The majority of B2B businesses struggle to generate the marketing qualified leads that are crucial for sales growth. We’ve been aiding B2B clients in this arena for decades and we’ve compiled 5 must-dos for B2B marketing success.
Leveraging quantitative market research to fuel PR and content marketing campaigns is a great way to build brand awareness, increase share of voice and attract new prospects. We share tips for setting up a market research study that meets your objectives and fits your budget.
Marketing teams are busier and better funded than ever. But in a crowded market, how can you create B2B content marketing that delivers?
The Fletcher Group is growing! We’re looking for PR and marketing pros to join our team. Want to learn more? Read our post for job description and experience requirements, then send us your resume at info@fletchergroup.com.
The Fletcher Group. Trusted, senior-level consultants.
©2023. The Fletcher Group. All rights reserved.
