Money20/20 is four weeks away, bringing together the most noteworthy speakers and biggest brands in fintech and financial services.
Many companies that attend will spend an enormous amount of time and budget to try to stand out among the hundreds of brands and thousands of people, with mixed success.
We’ve compiled three tips that our clients have used to book more meetings, get on-camera media interviews and boost their brand’s presence at the show, without breaking the bank.
- Leverage the Money20/20 daily briefing to promote your news. Get your announcement in front of the press by submitting your announcement online here. It will be included in the email distribution to the press who will be attending the show.
- Get social. Show that you are “in the know” by posting live. Post to the Money20/20 LinkedIn group and the #Money2020 and #m2020USA hashtags on Twitter. Another pro-tip is to use hashtags for the exclusive events you may attend like #RiseUp.
- Be ready to “news jack” on site. If you aren’t announcing big news, national media likely won’t have time to cover your company, but there are still media opportunities on-site, that include shooting videos of interesting people and experiences. Have your thought leadership topic ready and walk up and ask if you can be included. If you have a great idea and a good on-camera personality, you might just get some coverage!
Making the right connections is what makes events like Money20/20 so valuable. However, connecting with the right people can be an overwhelming task. That’s where the Fletcher Group comes in.
When it comes to PR and content marketing for payments, fintech and e-commerce, we know the industry, work with companies like yours and know how to help your brand build long-term trust that translates to sales.
Want to meet up at Money20/20 and discuss how you can improve your brand’s visibility? Email us by clicking here with available times and we’ll get back to you shortly!
Want more insights? Click below to learn how to build long-term awareness.
Beating the Buzz: Building Brand Awareness that Lasts
