Journalists, like PR people, have experienced radical shifts in how business gets done. These key changes may influence your approach in 2021.
The Fletcher Group is growing. We’re thrilled to announce that we’ve recently added several new media and content experts to our strong team of payments and fintech pros.
At TFG, the end of 2020 and start of the new year has seen all hands on deck promoting our proprietary research with Blackhawk Network, landing national media stories for the RGCA, sharing fresh studies from MetaBank and Netspend and working in tandem with client marketing teams around the globe to strategically plan for the year ahead.
We recently placed 5 different clients and their messages in one widely-read payments industry news article. Here’s how we did it.
With business travel grounded, sales teams are working harder to keep deals moving and find new prospects, and they need new support from marketing and PR. Pre-pandemic, these functions could be successful staying siloed. But no more.
In times of crisis, journalists’ priorities change. Five tips to rethink your message and media relations strategy if you want media to cover your news now.
The Fletcher Group and Blackhawk Network collaborate to build and and execute Blackhawk’s media and PR strategies for B2B and consumer-facing brands.
The Fletcher Group’s analysts curate the day’s most critical stories that relate to COVID-19 impacting the payments and fintech industry from the most trusted national and international outlets. Subscribe now to receive our daily COVID-19 news roundup.