Social media is a useful tool for B2B marketers to engage with clients, prospects, and influencers, build long-lasting relationships, boost SEO and drive quality leads into the top of the sales funnel. But, only half of B2B marketers are active on social media regularly. What? And, B2B buyers make an average of 12 searches online – including perusing social media – during their buyer journey before making purchase decisions. With buyers spending significant time researching online during their buyer journey, B2B companies should consider social media a critical component to their overall digital marketing strategy.

Above, preview five important B2B social media best practices to help your company get on board or take your social program to the next level.

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