Content and Thought Leadership

Compelling content drives engaged conversations, not meaningless clicks.

In order to break through, your brand and content must be omnipresent – promoted across all channels including social, sponsored, owned and earned media, email marketing, awards and sales enablement. Prospects need to hear from you 7 times or more before they will take action. Having an arsenal of unique and compelling content drives brand awareness, trial and action. Our team of professional writers know how to create content that people want to read.  And we choose the right places for your executives to deliver it.

Check out our ebook: Writing for digital

In B2B, you can become a trusted source for customers, prospects and the media with smart problem/solution content. We also coach leaders on how to talk about what they know versus what they sell – resulting in stories that are more compelling and valuable in market.  Our writers turn content into a key industry resource that attracts new leads and nudges prospects along in sales cycles. We’re also adept at simplifying complex stories or product explanations with concise, powerful language.

We have written about:

  • Bots
  • AI
  • Machine learning
  • Security/fraud
  • SaaS
  • Women in tech
  • Payment ecosystem
  • Open banking
  • Real-time payments
  • Challenger banking
  • Branded payments
  • Shopper trends
  • Retail technology
  • Promotions and incentives
  • Mobile and eCommerce
  • Digital marketing

Our writers are experts in crafting:

  • Technical white paper
  • Interactive infographics
  • Blog posts
  • Ebooks
  • Landing pages
  • Bylined articles
  • Social posts
  • Sales sheets
  • Videos

Case Studies

Establishing an integrated marketing effort

Prepaid technologies is one of the fastest-growing prepaid payments and rewards companies, taking the paper, the hassle and the expense out of payroll, purchasing, rewards, incentives and more. For the past five years we have delivered a sustainable content marketing program that drives brand awareness, leads, engagement and supports the complete sales cycle.

Creating recognized thought leaders in a competitive industry

We were retained by KO Law Firm, an innovative corporate and commercial law firm, to serve as its outsourced marketing department. Our primary goals are to increase brand awareness, showcase the expertise of the firm’s experienced attorneys in key practice and industry areas and drive new business.

A content marketing effort to drive valuation

Contact Solutions was a leader in automated customer care solutions but wanted to launch a content marketing program to increase inbound leads and enhance brand awareness in new verticals.


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