National digital wallet brand

In 2023, The Fletcher Group was hired to help launch a digital wallet product in a very crowded field. In the world of digital wallets, this challenger product was seen as late-to-the-game and considered as having an uphill climb to win the hearts and minds of merchants and consumers.​
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The goal for the PR team was to clarify misconceptions about the product that were swirling in the media, educate the industry about the new digital payment solution making waves and combat initial skepticism by analysts and journalists as this product endeavored to dethrone incumbents in an already saturated market. In absence of a steady stream of hard news to count on to help combat skepticism, the team developed and executed a robust media relations strategy inclusive of:

• Presence at the industry’s major conference ​
• Product demos with media and analysts 
• Newsjacking key industry milestones that impacted the product category, like CFPB announcements
• Media training, briefings and interviews with company leaders​

Results.

Through consistent interviews, product demos and concentrated thought leadership efforts, the team generated a steady stream of media coverage and successfully shifted the narrative. By year-end, the digital wallet product was seen as a promising solution and committed to providing a seamless, secure and convenient online check out experience. The team ended the year with 14 consecutive weeks of news coverage, securing inclusion in multiple features highlighting it as a key trend and product to watch in 2024.

This sustained, positive coverage underscored the strength of our product demo briefings, spokesperson preparedness, thought leadership and the growing interest surrounding the company.​

Top-tier interviews included Forbes, American Banker, Bloomberg, eMarketer, Banking Dive, Datos Insights and S&P Global Market Intelligence.