The Fletcher Group worked with Payouts Network to build and implement a consumable, integrated owned-earned-shared program that made the company a recognized voice in payments — and gave its CEO an important voice in the conversation.

A steady stream of owned website content, a refreshed digital presence, and amplified executive thought leadership across LinkedIn — compounded visibility month after month.
We launched a new website with a modern look, updated content to reflect company direction, and developed new content for the sales decks supporting each solution to ensure go-to-market alignment.

Starting from almost no visibility, The Fletcher Group exploded brand awareness through company and CEO LinkedIn channels, with ongoing thought leadership efforts contributing to strong engagement and CEO follower growth
Blogs and earned bylines, amplified across LinkedIn, drove ongoing spikes in website traffic — turning earned authority into measurable, owned-channel demand.

Results:

A major impact from an owned-and-shared-led program that put the CEO at the center of the payments conversation in airlines and hospitality.

• Owned channels saw a step-change in performance year over year — driven by a steady stream of website content, a relaunched site, and refreshed sales collateral.
• 167% increase in website traffic, driven by ongoing blog and byline cadence and LinkedIn amplification.
• Shared channels extended brand and executive reach across LinkedIn, with the CEO emerging as a recognized voice in airlines and hospitality payments.
• 122% boost in brand social visibility across the company LinkedIn channel.
• 47% increase in brand followers on LinkedIn
• 196% growth in CEO visibility, with thought leadership content driving strong engagement and follower growth.