Building executive visibility and thought leadership within First International Bank & Trust

First International Bank & Trust, a family-owned community bank based in North Dakota, came to TFG to build the visibility of its newly appointed CEO and Chief Payments Officer. Through a steady cadence of earned media, social media and speaking opportunities, TFG leveraged hard news and newsjacking opportunities to build SME platforms on topics they could feel good and comfortable about, and that supports business objectives. Our PR strategy included regular briefings with their team to discuss trending media topics and propose actionable opportunities in earned media and social channels to insert FIBT in timely discussions.

Results.

• Leveraging the voices of the Chief Payments Officer and incoming Chief Executive Officer, we developed and refined a targeted media outreach strategy to generate earned media coverage highlighting the bank’s 115-year legacy, industry innovation and unwavering commitment to its customers.
• Secured 49 earned media placements with a readership of 66.4M over 8 months, including print, online and social media coverage.
• Both executives made notable impressions with banking, fintech and local business outlets, and strengthened relationships for future media stories. On LinkedIn, the incoming CEO’s follower count increased nearly 6% in the early stages of the project.