TreviPay, a global B2B order-to-cash technology company, works with The Fletcher Group to continue raising brand awareness through authoritative thought leadership content. Over the last 5 years of our partnership, we’ve had a front row seat to evolving buyer personas, transitions in leadership and refined sales verticals. ​

In 2025, we executed a two-prong PR strategy via media relations and executive visibility programming through earned and paid media, content marketing, research and sales enablement targeting TreviPay’s key focus areas: B2B CFOs in retail, manufacturing and travel/hospitality industries.​

To elevate our brand storytelling of a complex Accounts Receivable offering to prospects, we leveraged TreviPay’s partner cachet (e.g. clients and analysts), industry-specific value propositions and a deep bench of thought leaders. We layered our​ verticalized content with company research and close integration within TreviPay’s content team for even deeper expertise in our always-on media relations planning.​

Every month, we consistently secured relevant media opportunities andremained trusted to craft supporting blog and LinkedIn content aroundniche topics—all while supporting TreviPay’s marketing mission to operationalize AI to measure PR impact on LLM search results.

The Results.