The Fletcher Group created sales enablement materials sharing PR wins, and delivered them to the client team in ready-to-use templates for email and social channels that they could easily cut, paste and share. These materials highlight media placements, bylined articles, trade show speaking/attendance etc., giving the sales team an incredibly valuable non-salesy touchpoint that is proven to engage clients and prospects.

The sales teams we work with love this content because it delivers results–their feedback speaks for itself:

TreviPay

We regularly achieve high-value PR wins with our client TreviPay (i.e. earned media, award wins, bylined articles, etc.), so we set out to leverage these PR wins for sales support. Our objective was to drive website traffic that performed at or above their site averages with PR-driven sales enablement materials.  

After each meaningful PR win, we put together templates for the sales team to share the information with their networks via email and social media, with trackable links driving back to the TreviPay website. These communications gave sales managers a powerful non-salesy touchpoint with prospects and drove TreviPay’s position as a thought leader. Within 6 months, our sales enablement was performing significantly above TreviPay’s organic website averages.