Kobie Marketing

The loyalty industry is highly competitive, with brands constantly seeking ways to differentiate their customer engagement strategies. Kobie, which delivers market-leading end-to-end loyalty solutions for the world’s most successful brands, had developed substantial thought leadership assets – including podcasts, conference presentations, and original shopper research – but needed to amplify their reach beyond their existing audience.

TFG was brought in to transform Kobie’s internal expertise into widespread media coverage through strategic thought leadership amplification, original bylined content, and tactical newsjacking opportunities. The challenge: help Kobie cut through the noise in a crowded market and establish clear thought leadership dominance over larger competitors.​

The Results.

• Outsized impact in under a year: 43 total placements generating more than 52 million impressions with a 10x return on the retainer investment compared to advertising value equivalency.​
• 6 bylined articles placed in target trade publications, positioning Kobie executives as forward-thinking voices in loyalty strategy and customer engagement.​
• 1 research announcement resulted in 35 pieces of coverage, demonstrating the power of leveraging existing thought leadership assets for maximum media impact. Kobie’s web traffic also saw a significant spike during this campaign – exceeding in one month what it had done in the full six months prior.​
• 2 strategic podcast placements secured, expanding Kobie’s voice in key industry conversations.​
• Kobie achieved 43% share of voice in media coverage versus its competitors, outpacing them all including much larger organizations, throughout the engagement period.​
• Successfully transformed internal thought leadership into market-leading media presence, establishing Kobie as the go-to voice for loyalty industry insights and trends.​

Earned coverage includes CX Dive, Yahoo! Finance, Retail Touchpoints, Loyalty 360, The Wise Marketer, Travel Daily News, Business.com, Retail Customer Experience, and more.