Established the leading voice in payments innovation for Canadian business and government
The Canadian Prepaid Providers Organization (CPPO) is the leading digital banking and payments association in Canada. Through thought leadership, speaking engagements and content marketing The Fletcher Group has helped the organization grow membership and revenue 4X in 5 years and establishing its position as the leading voice to business and government on payments innovation.
The Results
We launched a newsletter, Payments Futures, a source for payments news and information in Canada. Focused on engaging current members, prospective members and the prepaid community about the latest trends and insights impacting the market. This includes news from members, original interviews and industry insights.
Payments Futures has seen a 41% subscriber growth in 2021 with an average open rate of 30.4% and average click-to-open rate: 21.4%, much higher than industry averages.
The CPPO Newsroom supports the growth of members’ businesses and the industry through research, education and content . Site traffic has also seen a significant increase in engagement in 2021.
125
%
increase in impressions, YOY
143
%
increase in engagements, YOY
118
%
increase in post link clicks, YOY
53
%
New Website Users
