The Objective

A leader in automated customer care solutions wanted to launch a content marketing program to increase inbound leads and enhance brand awareness in new verticals.

TFG was engaged as content agency of record with the goal of accelerating sales in a  new vertical – fintech. Our approach included  a mix of industry networking, content marketing, social media and media relations.

The Results

  • Repositioned company with to connect with a CMO buyer showcasing how customer care is an integrated part of the new buyer journey
  • Created more than 300 pieces of unique content (blogs, infographics, bylines, e-books and white papers) decoding a complicated enterprise solution
  • Developed an industry thought leadership program for the fintech industry, a new vertical for the company, including stakeholder and customer roundtables, research and events
  • Acquired by Verint in 2015
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