A content marketing effort to drive valuation
Contact Solutions was a leader in automated customer care solutions but wanted to
launch a content marketing program to increase inbound leads and enhance brand awareness in new verticals.
TFG was engaged as content agency of record with the goal of accelerating sales in a
new vertical – fintech. Our approach included a mix of industry networking, content marketing,
social media and media relations.
Repositioned company with to connect with a CMO buyer showcasing how customer care is an integrated part of the new buyer journey
Created more than 300 pieces of unique content (blogs, infographics, bylines, e-books and white papers) decoding a complicated enterprise solution
Developed an industry thought leadership program for the fintech industry, a new vertical for the company, including stakeholder and customer roundtables, research and events
Acquired by Verint in 2015