Be KNOWN.
We help ambitious B2B technology companies become the brands that buyers trust, media seek out, and AI systems cite. Two decades making complex businesses — from fintech and payments to enterprise technology — impossible to ignore.
We’ve been building B2B
technology brands for 20 years.
The Fletcher Group is a boutique PR and content marketing agency that has spent two decades helping B2B companies in complex, high-growth industries earn the visibility, credibility, and authority that drive real business growth. We specialize in businesses that sell to CIOs, CTOs, and CFOs — companies whose products are sophisticated but whose stories need to be simple, sharp, and everywhere the buyer looks.
Payments & B2B
Forbes, WSJ, Bloomberg
Industry Awards
An integrated engine for
brand authority.
We don’t do PR in a silo. Every campaign integrates earned media, owned content, executive visibility, social amplification, and sales enablement into a single engine that compounds over time.
Brand authority in the era of AI search.
As LLMs become primary research tools for B2B buyers — including CIOs, CTOs, and CFOs evaluating technology vendors — the rules of brand discovery are changing. AI systems prioritize the same authoritative sources that PR and marketing teams have been securing for decades — expert commentary in trusted publications, and informative thought leadership in your owned and social channels. Brands without a strong earned and owned media footprint are invisible to the AI tools your buyers use every day.
We help brands stay known and become discoverable in this new landscape. Our strategies perform for both human readers and AI systems.
Integrated capabilities for
complex B2B technology.
- Strategic messaging & positioning
- Proactive trend pitching & newsjacking
- Data journalism & proprietary research
- Bylined articles & contributed content
- Shows, awards & conference support
- Executive platforms for each leader
- Speaking submissions (67% acceptance rate)
- Media training
- LinkedIn content & amplification
- Podcast & broadcast placement
- Proprietary research reports
- Blogs, white papers & ebooks
- Sponsored media campaigns
- Sales enablement templates
- LLM & SEO-optimized distribution
Proof that our approach delivers.
Integrated campaigns became the #1 driver of qualified leads and revenue.
Galileo needed the market to understand the full breadth of their platform — not just one use case. TFG built six major integrated PR and content campaigns over three years, each continuing to attract new leads and generate closed deals.
- 6 major campaigns, each generating ongoing closed deals
- 13% YOY growth in Q4 2023; projected 20%+ for 2024
- Placements in American Banker, Forbes, WSJ, CFO Dive, Bloomberg
Becoming known in banking and fintech — an AI-powered fraud prevention platform goes from invisible to indispensable.
DataVisor is a fraud and financial crime prevention platform powered by sophisticated AI and machine learning, empowering customers to detect and act on rapidly evolving fraud patterns in real time. After raising Series D funding and building a strong client base in retail and ecommerce, they wanted to expand into banking, credit unions, and fintech — but weren’t as well known as competitors in the space.
- Consistently place thought leadership content and secure industry-relevant media coverage through proactive pitching, hard news, and newsjacking
- 67% speaking acceptance rate (industry norm: ~7%)
- 4 award-winning submissions including Datos, PayTech USA, Banking Tech Awards
- Positioned AI and machine learning expertise as a category-defining market differentiator
182 earned media placements and 701M readership — raising brand awareness among B2B CFOs.
TreviPay needed to reach B2B CFOs across retail, manufacturing, travel, and hospitality verticals. We executed a two-pronged PR strategy combining always-on media relations with executive visibility — proving niche B2B brands can achieve authority without mass-market spend.
- Bloomberg + Fortune campaign: 124K content views, 24% above target
- 3:21 min on-page engagement (221% above target)
- Placements in Forbes, Bloomberg, CFO Dive, Accounting Today
Acquiring qualified leads in the health insurance sector.
FIS needed to build visibility and acquire industry-specific leads in the health insurance sector. Due to recent M&A activity this business segment had almost no brand visibility and zero marketing or demand gen support.
- Simplified and framed a complex problem into a clear narrative
- An outside expert lent a non-salesy voice and authority to the conversation
- An integrated, multi-channel distribution strategy maximized campaign value
Putting an emerging fintech on the map and the CEO at the center of the conversation.
Payouts Network enables instant digital disbursements across industries including insurance claims, airline compensation, hospitality, and lending. TFG built and implemented a consumable, integrated owned-earned-shared program that made the company a recognized voice in payments — and gave its CEO an important voice in the conversation.
Starting from almost no visibility, we exploded brand awareness through company and CEO LinkedIn channels. Blogs and earned bylines, amplified across LinkedIn, drove ongoing spikes in website traffic — turning earned authority into measurable, owned-channel demand.
- Integrated owned-earned-shared campaign: web content, CEO thought leadership, bylined articles, LinkedIn amplification
- Launched a new website with modern look and updated content supporting go-to-market alignment
- Steady stream of owned website content and refreshed digital presence compounded visibility month after month
- Strong engagement and CEO follower growth through ongoing thought leadership
Long-term partnerships built on real results.
Award-winning work, year after year.
Ready to be KNOWN?
We’d love to learn about your brand, your goals, and where you want to go next. Let’s start with a conversation.