We’re excited to announce that we will be leading a panel at this year’s Money20/20 USA Conference. Money20/20, the largest US event for the financial services industry with more than 13,000 attendees last year, will be held in Las Vegas, October 22-25, 2023.
Our panel will focus on the unique role women CMOs play in shaping some of the biggest brands in payments and fintech. The Fletcher Group annually surveys women CMOs in fintech to better understand their challenges, innovations and perspectives. This research results in a published study. The panel, led by TFG President Jennifer Tramontana, will examine new findings from this year’s study and highlight the work of leading women CMOs. Panelists include Elise Brown, CMO at Anthemis, Hally Peck, VP of Marketing and Communications at Addition Wealth and Sheri Chin, CMO at Galileo Financial Technologies. Book your ticket to the conference and be sure to catch us on Wednesday, October 25th.
Fintech Diversity? Enter the Women CMOs Saving Fintech from Missteps
While fintech generally receives poor marks for lack of women founders and CEOs, and the difficulty women face in raising capital, women are leading the way in fintech marketing.
And in an industry that was born out of expanding financial services to underserved markets, there is a critical need for brands to build not only awareness, but deep trust and affinity.
In this session we will present results from our annual survey of women CMOs from brand-name payments and fintech companies, whose unique contributions and insights are critical to industry growth and success.
Wednesday, October 25, 10:50 – 11:30 (40min)
Under the Stars, Money Hall
ELISE BROWN: Elise is a Partner and Chief Marketing Officer at Anthemis, specializing in Marketing and Investor Relations. She holds over a decade of strategic marketing experience in the finance sector, with senior roles at a private equity firm, JP Morgan Asset Management, and Edward Jones. Elise’s approach adds a much-needed human touch to fintech, helping firms increase their market share.
Recognized as an Inspiring Fintech Female 2020 by New York Fintech Women, her insights have been featured in Fast Company and various podcasts. Committed to diversity, Elise actively works to amplify opportunities for underrepresented groups within the fintech industry.
SHERI CHIN: Sheri is a fintech marketing executive with deep experience in ecommerce, global payments, banking, lending and SaaS platforms. As CMO at Galileo Financial Technologies, Sheri has built and launched the marketing center of excellence and has more than tripled account and revenue growth.
She also has proven success enabling early stage, emerging and large public companies to build brand, grow revenue and deliver long term value in competitive, high growth, multi-cultural environments.
Sheri specializes in creating global B2B, B2C, B2B2C marketing strategies that are multi-channel, integrated and data driven. She is passionate about building a culture of success where the companies and people she works with thrive and prosper – financially, professionally and personally.
HALLY PECK: Hally Peck is Vice President of Marketing & Communications at Addition Wealth, a company dedicated to making personalized financial expertise more inclusive and accessible.
Hally built her career in fintech and insurtech, working with Fortune 500 companies and startups. She previously worked at Ketchum, a global PR agency where she partnered with corporate and tech clients. She also spent several years at First Data (now Fiserv) where she supported the company through its IPO and was Director of External Communications and Head of Communications for Network and Security Solutions.
Prior to joining Addition, Hally led Communications and Content Marketing at CoverWallet, an insurtech startup that was acquired by Aon in 2020. Post-acquisition she served as VP of Corporate Communications and Content Marketing.
Hally holds a bachelor’s degree from Harvard and lives in New York.
JENNIFER TRAMONTANA: Jennifer is a sought-after partner for payments and fintech brands that are passionate about leading and disrupting digital financial services. She leads The Fletcher Group, an award-winning PR and marketing agency with a passion for payments, which represents many top fintech companies. She was named 2022 PR News Woman of the Year in the Entrepreneur Category.
Jennifer is also co-founder and Executive Director of the Canadian Prepaid Providers Organization. Her writings and commentary have been featured in CBC, American Banker, Forbes, The Financial Post, The Globe and Mail and Payments Journal. She is a board member of the Canadian Prepaid Providers Organization, sits on the Presidents Advisory Committee for Paytech Women and is a past Money 20/20 Rise Up Mentor.
The Fletcher Group is woman-owned business with an all-female executive team, a caring and engaging culture for all and a driver of propelling women’s careers in payments and fintech.